Analysis

March 6, 2025

Want to make your AI chatbot funny? Hiring comedians is a start

How a team of 15 comedy writers shaped finance app Cleo’s AI personality


Éanna Kelly

3 min read

Source: Cleo, which loves "roasting" its users

UK finance app Cleo may not be the best known AI chatbot on the market, but it has gained popularity among customers who enjoy its trademark mockery of their terrible spending choices. 

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