News

June 12, 2024

Vinterior secures £3m from UK broadcaster Channel 4 to get on the telly

The vintage furniture marketplace is tapping media for equity investors are stepping in to fill the gap left by VCs

Freya Pratty

4 min read

After moving house, in a bid to avoid flat-pack furniture Sandrine Zhang Ferron spent her weekends looking around vintage shops and second-hand dealerships for a yellow armchair to match her cat’s eyes.

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Photo: Vinterior.
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Vinterior advertising. Photo: Vinterior.
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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