How to

April 6, 2021

How to run a venture-client innovation model

BSH Startup Kitchen is a fast and cost-efficient way for the home appliance maker to find startup partners. Here's how it works.


Maija Palmer

6 min read

Photo by Jason Briscoe on Unsplash

BSH is Europe’s leading home appliances brand, encompassing everything from Bosch ovens, to Siemens coffee machines, to Gaggenau wine cabinets. It made €13.9bn in revenues last year and the company spends around 5.1% of that on research and development each year, mostly on digital technologies.

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