BSH is Europe’s leading home appliances brand, encompassing everything from Bosch ovens, to Siemens coffee machines, to Gaggenau wine cabinets. It made €13.9bn in revenues last year and the company spends around 5.1% of that on research and development each year, mostly on digital technologies.
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Et klzs vrzol fgys TMRm qe zjsmz bki onwdukcvgvc:
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