Opinion

February 4, 2021

Stop hunting for unicorns, start looking for green zebras

VCs, LPs and governments need to change their ways if they want to create and fund businesses that will make the world a better place. Here’s how they can do that.


When a Pulitzer Prize-winning journalist turns their attention to you in the New Yorker, you must have done something terribly right — or wrong. Back in November, a bunch of VCs found themselves in this situation. The writer, Charles Duhigg, chastised them for not only neglecting their oversight responsibilities on startup boards, but also for chasing the wrong kind of company: the mythical unicorn. 

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