How to

June 21, 2024

How to convince VCs to invest in your product (even if it’s not for them)

Nina Mohanty of Bloom Money shares her top tips for convincing VCs to invest in you — even if your product isn't for them

Over a cup of chai at London restaurant Dishoom, Nina Mohanty tells me about the woes of trying to convince investors that her product is important. “It’s not for them, so they don’t get it,” she tells me. “At a point in time when DEI advocates are promoting that diverse teams will improve the innovation that gets created and, in turn, that innovation’s success, founders are finding it difficult to raise funding when solving problems that are too diverse from a VC’s lived experience.”

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Anisah Osman Britton

Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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