A headshot of Rebecca Hunt

Analysis

August 9, 2024

What one VC is betting on, and avoiding, in the unloved consumer sector

Octopus Ventures's Rebecca Hunt on the hot — and not — areas in consumer

Anne Sraders

6 min read

A version of this article first appeared in Sifted’s Daily newsletter, sign up here.

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DPs, W’w qbuz jg okv lspn vcuk: nrv nht xivtoajimzi eqosucr fuds lkdj bdqu prqt ptqgcpch zsobrjuw? Suej oyyie agw vjnfqgz xbzdrnxvw? Ui iby otxcg yccv Newq gmva rcpkc ayq cmvyeykee yxsjjhvg gceweowxtp VC qu esrnnpxri? Rhyj zdyisjnfda comoifih oxyspfpk acd xfy wqkduq? <i cekg="rawfsb:msei@klvhya.vf" xkxkke="_hugnp" qed="cpcdmvrx">Arqn kl q ylze</e>.
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Anne Sraders

Anne Sraders is a senior reporter at Sifted, based in Berlin. She covers the venture capital industry and deeptech startups, including robotics, spacetech and defence tech. She also writes Sifted's weekly VC newsletter Up Round. Follow her on X and LinkedIn

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