Opinion

February 4, 2019

“Let's stop patronising startups”

Startups aren’t kids playing around — so they should stop giving the impression that they are, argues Maud Camus from The Family.


Maud Camus

4 min read

Members of Swedish coworking space SUP46 working hard

It’s amazing how many stories about startups can’t help but mention the presence — or not — of a foosball or ping-pong table in the office. Sometimes they even come with a naive quote from the founder: “We organise tournaments each month — it really brings the team together!” The art of describing a startup in an article too often looks like a bad bullshit bingo game, making them seem like sweet hobbies rather than serious businesses.

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Members of Swedish coworking space SUP46 working hard
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