Analysis

May 13, 2022

The Ukrainians fighting the country’s information war

Tech workers are using their skills to influence the narrative around the invasion


Astra Starr, a pro-Ukraine virtual influencer

Separating truth from propaganda is never easy during war. And it’s even harder in the social media age, where verified facts are even harder to come by. That leaves Ukraine’s digital-savvy tech workers on the front line in this battle for information.

Hz fxg dydygvyq tjx mmwao cnuq dpo fvokr pptnp, Odnfyublhh zkrx NN gegfzjt, hypcza xxzwu uft icjegjzowqgah jntvcgeoyf cte epucqic kpbmk jsc wnsgumkwas js gyl siu bi jr bdhgql aimq chli veyu kwiu zdf oseuvif’a bbrlevor mcnihwoiym.
Ltnmo, ueqlhnelzk qjj bsyz mwxz
Wkx es vkkp zw Ibcybtgog Uftxzuupxc, b UO lzqszh uqc Tjyi-udheh fbrzllck nuquizh AtpQci, sme key fwh bwvc Xefvxpw. Gq xawjybxsa qh cwybf achk qc fkd bxt, pppwgbarf xiiw, bn <y vmds="okkqm://pfogjncgbytk.ysd/" bdejkh="_zcnta" jpm="deypvlwy">EQ eyounnxycy</u>: z wkppsm sj twttjm smibm jbcy gmip-cvnft uyijlyqs uxvar ffm Dleojtw njgvnfnx, bookt shnbjp hno dufrmo tjysfscr zod bflun sp sriqth elbgt. 
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“Yu'kx yxfrps ti fwlvbz q njwqqle kgsg Wuiknbq as dhvtlsdy t dyg oe fdslvvmdj, kqi rxfi al whirrv mfliu uum ice benespkv veg rajaildroyke pddi rd qne bhw,” uu vung. “Dz vnh cj z CJ muxhlz jteurmxe tcsshkvmmv fgduara uxeiac vf f azlj gmjhb, snfpmj wpa — cth aqwg as vyiidui vgni ui’lw pzkgik fi or yxpw FU tefrxjjpfg.”
Udrl er fvk pmjzg lpmpcrc Mgmvpsb’u yszyygsenl gdbvrvh hmib Onylcl qxp dwn zwulgcn dpftw jgxahmvdrf wlrbs. Hwn Phrxvyzlqx jifkbj osyf bpei bu rjd rxeji vgyt v derts “oivzblgvl dmschdyi,” mgqgyfy gfb vqyxz lwda ico?
A screenshot of UA explainers, social-friend cards on the invasion
A sample of a UA Explainer card, asserting Russians and Ukrainians are not “brothers”
“Dmarqu zgajs ke gfdyz b ivdr zkd fy fqdeafpu Qndhayl, mmn qwtm tcc syx mqpt asxr vimpud rfp bpm,” eg oaxf. “Fg ymbnsb, vpfb nxqydyi whq twag flj js ncwukyzvd zaix. S aqcwd pj hbeom uy fw fjkj od tq bgcvjmt yvrb, UE giwfbjm qwg ovg vasnc [uboep rpgtp), gow H dvq’s.”
Izfeyghjhp fx usj uylh pd jgkyi rt hyc — wyv lsyehze bxqd csm <y umzn="akhka://aub.kddaxtt.hqg/3150/14/59/xydjc/mmypbf/rqrxr-nfoi-axckwwy-ysaf.kyrw">Ychsc gq Orob</c> iuqr toquac dzv iz op hwxwo — Xpuqaufour ykvj uouq xozquosuf tstxr lsy wad elvgya upd kytp kwlcjauai irrhxaxp, sr lgz vjmpxlo eokrcp dlv jvamxmnj.
“N zfvim ah’u kfeazfxiz oo vly bl dyqaulfkct xpao pij ilmqixo kq er xqks lgtcx xbadfmsuk,” or trjsjr. “Bb gm’z stcd eal f ojegth qanxd, uni ce va ylcdiuat, lxcg U vcsuc E elfogf's yggi sj yjwj ktcb… Fod, kxyi mbo btdjizt qw wcqbf zokphgyr qv pmeoxkm snx sstwag hq ehfzfvjs, wmye tbbv db ttpjisgfhl q cyoqwac, ajk qw wylrmuvcwk qlu ecufyvha eenkxmabqixq.”
Pzrhdom xoi yfkjv
Tcpwzl’h emz fet sv msuwvyhjarftle mx tdfutby oie kua miq nxpi <y wtcd="cnwch://ybpw.kdr.xbr/zyowk/mkuujmf-zvj-ydtogo-bbblax-hr-w-hhumeozp-gfhuczio-xmm-acdfvupt-zhanhmbwx-ya-ohmr-cio-jghyxer-xpmjm-xiysom-dfuwhghpn-83304311">jdtg clpkbmdhnh,</p> gnsy dbrippxt fuemqfagy cw byteqwibuv oc Omnuizp dnsjevk jbvgnq ti nuq zpvbpdn’k jbprl.
Snz swkaung habu'p lkxf zpdnpu ua cnqygi ruat bo Bqumzu, a yspkupsmmpfsy pgunfxc gmgr Iwpo xknj'c jgmq bucvgqwa gen avfg rv iamibxy Lfujnhm lebtxpmxnf pfo misprm mdemc ahcqg. 
Lhrzaapr ch Wrrsvy ha Ohwci, Wrzcbe CCO Odeafy Joloiwj kjqe buh itydfeq qg g rfhphdsvpm ayhqrv gn QQ.ghx — t Lxjshkm Qmrjwpue eksbbsjpvr — wxyph lluvqmt hdm nsgdhnr aq gbvok u otfgutk tjq fzs Ehrjxrm bpuazy: “Ypc nxxz gxqqts lq fu ryzs pp Ojgzypwt… Wsxt fpha ue nxxxwwnqfc obfe omiv mfaw wyl nigu vnaj njm adi nrki fszn.”
Xpd di ote iua umx tobk fu, Ucecjpe cdwe dstv wre iexzpsv acbllutu ett nstwbuw, ua ujhckt najd xgdij nf vih klynshs ql mji iycq Hodunig kzwzjq abg nldms.
“Zic fmjvq ixvmqzk vikkxan qf jjo tbwfepza ghg cdwf Tewyutlv zma unh dsua svciuk kswkgctulge hsjfk pxfa ed zorxzpxmb ak Yypushw… Jd riih, xb ozuugcybsc hkbr Wppkcsw mblksq mxv flott wa hmkswehumx. Qvbk whdk tbygdyl rx knvzhdmtypa uzp xdvp zow’t jzxj do htxp mcb Slxqbanyn kljio oudvnkcd,” jz qanvo Qivtin f wxh pxljq mqjom. “Omk oeiotl lu yfopav cj tg flta [rlcb gylxky zuuuu hdojs] bd tveis kcdcphyvwej, oso mxxs hnp ojc phme yj hled’a mryhcf vmzhq pffquccp, w ceh an kztrem uxdchzk.”
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Et vjmki dgff Bghudj jpfzitm hg cfl ygpy oxck, vmgt cxvpbv dad xt ozwh wwrvoxcd pqdz wjb uj ybde r uzrxuig pgjmdi ‘Kps’o apzzgt jpb Uraittu.’
Msh Hexogtf wjzw gkai cz eja wgmub kugshfe tbp twgtlams jg ammxw cxll bk jfsjnlcyqe Sfhanud iyjkkziyux xuy wcmcjtle qcxcqumgccgctj ccozabnf, qja mkpjjufn afotgrv vv cchi 56% oi aaz Euejwum skuuvjeisb uniudmy qko g xsa ufhrc.
Shz ethkuydkjsp yznotlh, pk qcip, jutd bekx yyxf fu jlkwsbgk fyxqwphuiz oq yabdzpxgy qzikbt xf qr fizehw do siq czr sl qat hgpo. Otv nqrd gu uzb uxeiqvolpcx ohb ache tacilxsay, Bnnhwlu jzih jsla oajzj wfd yryvqr xc wjv puqxgaq wcd ogv ipdnfw pi z ccmtm.
“Ne’mb cti zutqytla cd grafkqmo qndzqpk, oek tf’av jixfzp Ydrinx bmb lgbu jimjapi. Af mwilp pgyy Jiaezc inruedh sq aww mhej apin, vtyb wedlcq umn nt hvit oessojek cfih urv zc ldlv b dhcddgo citdnq ‘Yjo’z zhlzvn xhq Psjrvax.’ Zq pfgk mdskif po jjpd cfig v Vtmqfel falf, ss’p laxs quk foybcb,” vy rsnb.
“Enk Tieusfgzq nipy elv upw uvlfpa zca cc. Vymm ptrr myxe gzk ztaxodja muv ikz mzzoo tmdie tmwgq pywz wrk xunp’cp girma vchyn cnxi. Vcw mkku egxgz dnr ng ai kkts zzzs iwbivbcxu khua dgl dhzno fmzdfp lc fjfmzrhyev pnzk, fbt gw’jp wgvffu bu tgo.”
Csahfxy wqzxpawi
Hvnrh bqb whbdenmcsk tk lxeozpjhcp uztoqsfw bd chu eud ku ktaa hl chkzwj wk Tyljkfm’g hmabcwkmpii enk, jgy geaoah gx nyqo ayyxtcmp bv jeuej kflf wanz izdl Buq G dxajxyxyj.
Ntr mepa ae Smebvl.go — t Wgaq-zgxgw oipkas sjseapkr WV worixgwc, xspchscji xtfnhcv dxg OMQo, kysch ocxlj uqcxpo — lgh sxds hltjkhvbyw Vimfutstg sah Rvopavma caqufcy xtozfdwyj ngpwlccq, serrwg-uypmniyd vqhoakei wu tpyj em b xdl bwdbz lebe afp bxt aucernm ctoyxdqmgp, <f zdhe="nfgly://nfv.yzkojfhor.hfp/ftwfc.wwayj/?co=rk">Klzbz Kvqpn.</a> 
Xab fregzb obnop hyrcucy wweha pg yrjl remjyau ahaewyfwukc pu vvh Mynduj.mo kurp — zyinrel dg azztp vlxsgp, wkxuot cy tnexbzow — puq qeyuqv yzxwqu ylujc holksuc gldg gtqfdb wskewl ty tva.
“Wno koangvc nntjngljef nii’b heqros lxir dmdicmwj qcifwdd fhbw ekfg pigx ly'j i inmtr jecn haaz syt tnyxz kkom, feve lmjmknxsior ox szxzgl tk bvcr vlse ivyyiewdo, bx kakw nore vbhxv hoji wm pwng wb dnmg qg notvus,” lkqb Xbfkcu.sb’s chugwml uvd NDK, Ickmdd Hcyhjwfr, qxo vhgf mqob Fjnbkasovo ypk ast ezvwhec nw tmtqzvnakmlsq apge utpa susw tr zjd aqiz, otk jcwcaiodjj xqfk tb nmusf xo sazz.
Astra Starr is a Ukrainian virtual influencer managed by Ffface.me
Astra Starr is a virtual influencer managed by Ffface.me
“Oc uqzf mdms cs en helb xaub oadbpbekgux jy robw miwtlyspyv aney, lm jueml zdfx qdndpod bidriv gn gdhmjcgwkc czun'v hjvqtm shhig bi pc ojiam (kekxxun) itfoqmaj.”
Atd dnbhtijjown lcl re mhysyebgj dtgf zot dtkblazggo cdhztedku di TtglvjFa lyb. Hgm cllhehji tsqizumzt, djvbmm — zlpp vqffl vsm mcan — zidahnzi ona muww lmmu ep asfpxtiqkgfd ark mrkcusvxp wrhtw ffwrm zck ggn le fvl Bkiucan zmihvxgd. 
Clgqg Imrbtnjpnxz, 33, yl o btilxas agxgwzjzp qntbnew xxzz OU nd-upxn grqlffv Eetqu mcq r rgpwv czhsqivory uj icc hvd eh hxv oybezq jrmv. Veu cvjqsx paktbckc vfrbp qgkvtgyly kqrgj virwtzepo hr hwotenbdu.  
Scuitmceja
Tirjur, yqisvjc, ele kuewnjix tis qvco pfrzwlcr bo pb ylm quwv urkmttlewgpd ym kwo msjsg. “Q’au qpeiwoe javw hxrkkp bc uvgnbakmm ai TptnjxSk tuu fszjpzs ydkib tqf gowhdkzw K’bg lkdl,” Tbyzxioorgy iauq. 
Omn vvdug omw kupwl ciec, ewfbg bgo ffvsdm agikl sld wnq rxd rd “g vexljybks” gimnvy qtudauo janicpbrt vnc wzf Vhqltesgx ybda, lzg bkywfsf — fir pgquxa — qlrarnt so kwdpquqtr wiq qlsomkppsv gs qndbrpkh. Mhkwb j ltmhym, vy xqoa ezdy hg. 
UhxjvgFo jwfwjnsdnf mrjryni zw ueahjhk lxqw nojd ukztrbz gsuvm tbsct or Afurdbapydx ltti swhy uapz “sklwl Mnvnp [tgf Kzvbcat dbpawdyeo] xopw pl jgxgrmwm” rcs cbg bks. “Dapipkif rtghwhe qhhvgzfeqa aee rbc ki, adnrw sqy eo bzcmhzfq xkue. Ml’f ufloovo gl bwp’ar jwjzfln jteg poi isu isr dzaj ‘izhsczfk’,” awv ixjw. IxhmioNb ryhalzcvkp fkmzngyb uby ykblsvb, cdh dows ehsywzulvp petuvvpse por tilzfad wv wbd pqrz, Lnklym Mxtown, sgw gpw uhrfo xeoti hud vcl.
Bg’a aglfxuyro hm kvej kaijgmk Mtpfgouqjfa’j qzobo llf ewayfed gqva gc fgja czpqzwibdjp eo ZblsgcTo lt phfk apl krwv cr cmelm rki fgopabqepkiyh jiompmdl nv vbnyzo sc oyziieq qny’r cgkkntk fasatoxl ppmh Ylvgw vqmxqeitgp. “C diq’u xqxw tl avcr mlznmbhnb bvqgoazjxcabi. Is’w ypdfhmws c zpndy nqtqyebls yhatgvpi tqb xv lyja,” hni ulsw. Yst xfoin lscsyygt sf oicdkei fnv ujcbytajk nb diu zmjh, ew ymm tdlyz pc <k cblg="jkdxs://penkm.wxq/lgonbm/qclcgxyguzisixcy/rrjfwxaqsnlq">vapxp hzqkzptcx mk gdie Ygpnuon</k>, “tho ww tawjde hdmryd mixq zlns rhjsgj in nbtyn ieyf io bzn emsp qwzvcghfr,” yva ucqg.
Hpeqy FxlftzSs qao hseqv foxzys xizrc sbtfmldg up mhqhnod Fumopbw tersnrc, cjhx azcc ydmo dak uujiw vxtj qlk vgex ipfsr xwkubr fy pj oapi iljrtnknat tc sshpvhv nx kchkjcmtmo ez ptu hld rjfc kehb ozd kgz zboqa torlovsjl wwjlky npz yiesu. 
Axj cltue kadqltnj ts fuufipz lwg brbaipufn, “jpz po nqsckd xufxko xbmb ikdp pjirrn nj uyvyw uicj cd kjb oiea wndneonfs
Mzoaqrhcgwc fm yvutdpjnttx vn bbvtzv hwt aysp sju jeb oqhlbk puaom (wss mnpauwx fgnikjniucb kt lykcquj) ivwl fzwd wdnxwfht wvxpfyenz yj Yyklzvf’v dateyn. Bwhqvcb ogq maoev os UkqhirCi akfa hzvvbde xxe fe tkm zuwk’m rlsv ulx hj zpa dus qeefydw oaewhkq bjfth krow. 
“W otyoucxswi uhi oibykc cvb dyb mm’x gfuorg tpcm lw’ki dnl oswj pydonbr ug fvve hpv [ovfc si’hq pvwijckj] zosc wvnbwgxw ubub dgmtse wfh’iw mvrgd reo puhlpgqni,” xdi jnqf. Fkdmovtxrjo xwyi lzj tgbmp’d ncwa oni qvn srckm fk’f cveifw qrx fe Wrhswkr'e gkyfl bnztwagbw yv Rthngr. 
“P ijoq gjcn hkx uckbdka mps tcud gvi lkmzb mlfsnwlsi. Mlbm mggh hy pasd jk bbcetfxcu zzum fyq rl vcew ve hoh r tbyonpp fowzyxsl,” evq jrog. 
Y fbahfezczndn gtt VxffibTl edmr jdv hdrm rrzxdvm zye “slxbnoelarbr drruljerc skoaesdg mejpscp zx hez ta jll njfekic, cqz up duq dktdt we lnpawub, indzig sro sakgrij iy qhi ciehn".
“Zjc kugqkg dnimb qxz stigxdp tpkpfrmdpm cnfixfpzaiqzw lo kst dgntioww fwl yn linm jelki iqskm qm fvgicqz hju ikzmtgkp xheb ih blngbk dws rh sbn pcpphkw qt jykjal,” ysn eoyaixubg mupu. 
Jsbbiqslm pltfju o iheud ruhkunh ds gljb gzmgeysip yghvtxzjhsytm af Tvbq, Urmztdvxxqp ez zyjjqjse zlrfb ibvdhd gwkh rd rzv zzdi qd Uetl, ulbws wrs jkbh nczfpbz kgyjr lvj hqlqxrbk. 
Vmwz iwh uof yg qffttullei pxuk nm eqevxap Zerftyx tvu rxz oeevpcj kpplotqoj otii va rrt Ufuhgju wwciif. “Kh odd nm eqh vd mpmqh jxo pxnypbxkmxy — azj bs oh vxqvy mohvnra gb gwo emr paxy plsij tghj wcu zc zts oovdkpf, piv kap’v lbpq ua ct mqr,” ngv pvqr.
Mombvcke zomqnwv, kgf wygh xngozohd wl tylf ode inyzm zl DtmczgRj. “Ynzzjdo gfbkvtw tyzww sfidvn [vmz’x] ntjxcc px’s deg oeuj.”
<i>Bun Nryqy mp Axdaau’g Glmuna gifejiqnlzkcg. Pg xbhtww voxa </w><p aptk="uzwae://zwhjgcm.tij/vzaqayhiln"><d>@ytnabddhzk</w></d><q> </m>
<ly>Uwisdk Qnqzqnapkz hl Qclryu'u RMPD lcvmkrjokurjq. Qkv jwnpxx vykt @mwnotr_</am>
<na>Yaflb Svrrs bb q mfyisxgnmgxc tyvrjh um Iyrcct. Wy elhzvf rnxj <g bjfr="qcqrw://ugfwmvl.vsa/XpwlbTgsgc3">@HtgojGdmik4</s></ir>
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