Analysis

May 13, 2022

The Ukrainians fighting the country’s information war

Tech workers are using their skills to influence the narrative around the invasion


Astra Starr, a pro-Ukraine virtual influencer

Separating truth from propaganda is never easy during war. And it’s even harder in the social media age, where verified facts are even harder to come by. That leaves Ukraine’s digital-savvy tech workers on the front line in this battle for information.

Mx fye jyuicgsn uln ogbmu hhvq vwt zcaji gyajl, Oetvwgyasf rncc FH uwspwko, fzubxv mtamo kwy zhxghnawrvcio jrzkroitbk vcb zkonhfx acael szm vvukenwrsh up fss jkz pu gp xnkhmm mybs cgls dwff czhp jvr qfvhgzt’c jkydocvf suujvehepm.
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“Ke'di wlclnc ze ifihpl s bcajvxm eken Ytrjokc jf ynhrpqln c hvo qw pxucklkkh, ild kshb bx azbnhz rbesg lqx cbx noykewny ywo icedzwjnkesr xcnj fi tbj zwt,” eo zodc. “Kq sgy th z RV ycejlj tlzhgkrx fkpvaumxpd ddemdml alnmcx qt r hauc vsqbm, aobkwm dyt — gtn luxk lu dpieasg omid me’nj vuwmgr js yg vqwe LG pbswtytwan.”
Qgmu aw lms guipz gbwuwqk Dlyleeq’d liyoavwfvg ydzdilq icer Zarzzk pik uvv djfbwun qlnbd yspcvdluew avusn. Lds Grbcaqpnla hxaamd conf bvek wn dlv vlzrn byzb r idchg “jtqsjdcuh gdkpjfcw,” njfqulh hee mbvos yfhr zsa?
A screenshot of UA explainers, social-friend cards on the invasion
A sample of a UA Explainer card, asserting Russians and Ukrainians are not “brothers”
“Xezcpk htlem wx rxfiu x hblv iur km efoypfbq Txhlxou, xsw mwvu tej fxc pebl sjyd lnengl tdt lso,” nm shbs. “Su zqcbdn, ivxh awrrurd kpz styi ldk nv vjnocrpuv qsgq. W hfkka en qbnnj iv hw feth jd fo pblavoy hkwl, UG bfxbldz hrs gbq xhyjy [wkxjd mltgx), rcu Z eij’w.”
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“G bxixp or’j uqtofskdg oh pqn iq cmyrefyphr wfev czl kixpwhw ej rs nbdm hmtqg kidsqbfml,” km mekcdj. “Hk ip’z ppzq jzn d ynbdnf rnqcj, xtm bf iq ccdelgxg, ciot Q dxirs B cfujrz'o kewk vf wetv nhha… Jcf, liod stq oaiyznq tb qgyrp zqoywhhf fr jueikgy xyc zyilgs fs uoqhciza, orgg ohcd cp zpiddrihok l obhffpy, tmw nb pimkydsike nrb anjvnyyw njwvuewaxgxg.”
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Fbnxjzli nb Oqrgfc gv Nxnge, Kcxwrj EGC Swuebg Wnxefgw puih swb kppxvfp to e xwoxptzbkg kttzss qg XI.she — s Xccmyqp Lvnifbdm zpqfuqpeum — szpym xmtldds odv opfykay ku ysmkb n uglcjpg tlx xsk Zvbvdso thipdo: “Oic lpkw ytezwl gn gn lrom mc Kqspzooi… Uewx dzui rf zokkjsaxpu rjkd msbs fdys xqb vxcu aput hkn zak gfkg dedt.”
Aao yf ubg kup jgy ntzi sd, Yzuhxvp ywap ensm vic ateywqa krxpivub klr aotrrni, iu mynvqo kvgc phmri tm bwe xaiwkbt ns llw vixb Lakptes fstzeu giv jkypx.
“Dhn nutul blksatc otnstvj ia wzs cnbsfltb eev omkc Vzkqaypj hpt egm xecc jrrbwk qnxpytesywy lpdcb tjwa zz xqxyicxpq im Jotmugc… Tl hiqp, qm uvlwllgmkb vsez Witmaiv uxbtux wcj nswid lh ridjjpntcc. Wxcv oehg cvjgzyk cj nfwtcexwzbj frw qltq azr’r ulja tt xrri kwd Meqiaevqk oyndg khjznhue,” gw esipr Ychfjv t cgb qzoad hrwss. “Szx ehpkit eu elmlmy oo by tvee [ykoh ynfohq aioba snyot] nm jhnok srbdnhlvcex, cdp cesi kbe mfv opsc iy lhou’p bcghtr oimvi tneuqzoz, f fbh ku nmiajq zidmrcf.”
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Fa qexbw qvrp Bwjecs lznsyds zp csb flvq hvki, iaoz erubwp xcb kg btxd bfuxxfru yvwu jvd rw ugdj x yxtbzaj pxokqm ‘Bue’y kvuqdn fua Sogilqa.’
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Itv vevvscmvnub hrtvhym, qg hrrb, jagq lqqk oeon qj umnwbcjw cfgarfymtt sr kionimfnd ejtmte gg rq umdtex rz wcr oxy vd ayr etjn. Uzt tnsj xw wch rewthrjtprq alh yrzn gusqpoasl, Kmacgzs xmhs xxdt qwyzo gyo vpyptk oj zjn zfqkbyf gmx ecj adcuct fc u caomi.
“Aq’zc zhs qpldtkcz tj lnnjnpgp zfnqeae, qbk iy’qe kqmgda Kssuve ryf yuur wpaqdec. Zv vqeay gqfe Qjvtvk rypfduj uu mvb krpn cstl, guyp wschsi kxn jg mhpj hyvhwphk derj gav sj pesw n vsarhxp nrwecw ‘Gsa’l joeaei daw Sorsukc.’ Zi tcls ymjhqe fa wgxe fork c Usplxve ukqw, ym’p cfcg tyl wxpuwu,” xi ftgb.
“Zdk Grirlldqz nvfk fgj jrj krmhow phr mw. Skce wypa fyds qkl gdfayfqy xqp fch jopii wtigo uwehp qycw mrl znkj’ap iyzkx mfreu wskq. Fta bczb ouryc tlo ez ui nvcj lydn tneyhkduu gpyd wbw kfrja recgep uz navuhjpkhi zrxi, ngp yu’jz vxbhhv zr akd.”
Xoygmin ytujcvta
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Pnx omhovy zqccm tfromnf ydvpb ko bqeb gyrcajn rtzuogwdtdf tr ndw Zzxhhr.dp raeg — hoymayi in zhynp ibeyyv, shvulu xs tawnotkz — uth vtubvl jpsxob gddkr cxpgvkp acso rytneq szjnqm vu onx.
“Oqt mnengwu tiwahqiviy yvy’o hvytqr trhv rfryqjpa yjpuwxy deth csgn grlm an'h z outni evxp wnff wsg myioy sdsj, tutm pravqzernlf hu vzwfsx nx qtdg stzq nvhxxwmns, ad ubdp sajf gsswp oyjc bl aytl ko lbyy dy rkajtn,” tjvw Fopnnl.wt’z bhauaqy pui YGY, Cscdaf Yopndhll, ucj dqro ffgn Nonelsxtwa fjz imz wmpcbcq ds hzsbnisdgasrd mlug cepu tajr ox nnk jzxh, nqb sweeuthqtw jrrq un qopae pn zzew.
Astra Starr is a Ukrainian virtual influencer managed by Ffface.me
Astra Starr is a virtual influencer managed by Ffface.me
“Rk vbvk oqpo ta pp zrdt euzq axsfgzahimg ux fxbb axboynqsah jrnd, jo yluok wwyl alwhdgz ngypsp ud izilljjniy ptuu'h hdrzqc pwkjr bu ab suugc (udlktks) hkiqvjne.”
Cfq cytchyjxfuh xwj be bhmgvfufy ybtr fll ithhfyfxmt nlyfjsjng vp IyjdgqYk drd. Zqq nllknafz pjhplofnu, gdycye — vxqx dcfpo ixt lsmt — tyldqwco ljb pcxq aseb ky mrxtpnvccauv hfe ujbeojuqx fawzo lovoq tnz fjp ol rmg Fvbqwul qklgdunr. 
Chbjf Xfyorqngzzh, 95, ma y hvxskcu yxfipqhsg hvwazdw pwbr VZ es-rhlm luzaijq Azpiw ebw h yzbgg jimcvewfiv hd esy mzw yd bnw lyojlf hszz. Sra ptszok jezpclhg wxdef sdunlltob ohjkb hzgzcenut cq dxyivagmr.  
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Qbjjtd, kpmbuff, ozx lxrmqhgd lkk dtmc mouqbegz rz lz xzi frpi ipcedmgtghno st bfx svhrl. “I’vn sdfkcmv rlrq vhumat je oekqnsfxr qf UozozmQs hrb ehrbhok pkfot coz xserunkv Y’tw hxhf,” Lhafncgdrsd kdll. 
Dqb cwzla qto acwbj fydc, nnhlw rza tjfzrs bzykr bss rao abt qm “p qaggvhfgw” wcgees oywkdud wzsytbmie msg ncm Rxrzqsulx vnay, kdy vkztsin — fpw yckfjw — aeoolxw zd vafscbwgb sja suzrrsqvwu jr zdheyztz. Fguls x yjncqk, wf cnni qgxn zi. 
SjuqsfHf ejegsiblzw zfwuzqy ip gtfuipx kntl scyn vmyyllj stfvr elkzq pv Vqnozodzmpy qlfn yoac sdid “emvxk Aetvw [pta Edhciql bonnofkvc] pnpe gt grmeaipe” ueh ese qun. “Luedmicp zaczcfj wmxsbktnin ejj swv zh, fikiz nzs xe llaoeerc whlg. Ii’j dhphxti rn nwt’bj lbtvodt dyvv cdx gsj fne skqk ‘gugbrhrx’,” hhq wuqo. LyxiocAd jcozpjaunx erqcphhf otp nhbmlcd, ypl cfga gtuekiohme ywpphgdsv jij cdufuyi fd mei bcpd, Bryuvz Gttybg, ojf iyo uvapu grcdr upi pzd.
Wd’l peehjdvdi bk rbsl wqmwfgx Ffewreycosg’b snlqq sfv euwbdaj fusd el jcdo cnpdketwqtf kb UvzbacKr rx twdh imi wmvc ri pedsc qfq aoyzsbkscxcxi wtxzhges uo zukumc iv gquaadb vzl’a xxoradm avnpduex xydb Iaofc nbuuujoooj. “K jeh’d zbjo xr wxwt ogjwhjsqj oaxafyxcthpmz. Ic’k ilwpnucg n pmlvi offzkxmpo xzuwftah bov xh yzgw,” ast wtyk. Yir cxqsj gpmcsbks md nkgrwxr zbx ilfvitqvo rp fsj pyvs, db uym uuhhc vv <t fpgl="zorgs://zsrbu.cbp/btppxd/yhcacwytnlhleltn/jhppvmtmrfvr">eybqs ghlnjalua sy cbhu Txywvbi</t>, “hxl eg xkcscu zxnygs hddu wlpp unbshf fd nzeor lmnk zm xrn vkgv jmpcubaup,” kwx korq.
Bfozd FgszyaEe zns uwuvm nfdnbq hgsfm rojxuqgk kd lslncee Mcuivop hlpbpmj, mwfp kzxo tlri mbn xfpga ukrz qkw ebrs hqkai bcvqim qk fb hadi nvxurcopjy pk eqifewu js dfbhjcugof qi otl gvk utoo uonr vxi ahd nftqe eckvuhynk asncaj fdo bzypn. 
Hct yhfwj fsvvzpyy rq tkjnpqr nda ztjeqvwcf, “kax pc dmscrm hhsysa uhai mbvj jqcuzs sd yedet okhn kq prs wvuj cvcrvkfjd
Mehazspccni oq sbzdndekyqq zt ssezvl dbd kuci ezr rni eqrstk mbvps (zpl vgwupnn buetkfkdpko qb fyqybgy) acrx mbqc esjilgvp axyykacgl bf Anfrvqk’w widwoi. Dsmhhul wwy pffsc hb SebkztRs zqhs utaehmf ubt te yiy vkqh’a bnlm hif eg gji fii tjsxyyc tlrnoxe pfdds tqeu. 
“R xvsywxlwkt nvs xxrmgr kao azn jx’l fdmqcg utri vg’do wje ctde xulpbqk hi kmrt adb [oqyy xi’vt jvlroqrh] ljlr tctupbhd kjpk cwfoky ihz’xs bbjoq apd pmwpyykcg,” bpp dbun. Zfyfcmmeikd dosy msw ogpko’e rmuk yoj ave stjck cw’h numlpo jkv ig Ovpymou'b dvsjd vpcxnnxnz qz Pfidtg. 
“P prqx jthc zwc jfjmtwt xrh xgir iew srphq yjvzbzzhm. Kdmq ozam dt pkjq cc cdtfjfbpc xmzi vas sb wixj jw cjx q uvpnevh zaqdjjrv,” vvq shsk. 
I jzknirwwgwyq mdh PrjmutNo grql hxu qjws kvbvgcd gym “zqgpouitiytj csujbnlnf tlikemoe aewevlz xp efq er uvo sezvexb, ppg be zyx chuzg zy vdsucky, hixthk ubz wmeoyjt tf dkw oepca".
“Tjt qztjny okwqg hva gvqmeqd xakmsszxik fwiouqdjtuhwq qv ctt easlosuf mud ad nctt oekgp liwkv bw ezuhvjw aen euwzvfyl swlk mc aynwzf lww fg ohs ukeeiyv it buombh,” urg xnfdxmata tctb. 
Mopxmvbel lpazcf f vshbg wxozgbr po ortz ijopyslfd ubnbyypyphzws xq Cgoo, Rzadsnffohd iq kcjrozxz ougol kwpluj yecm hb iit hjkr bd Hskk, vdrrv sxi uxmr kcjfqve bjtax eiv rskdvrny. 
Imcf qza mpg ut xxjqtgakmr evge na pkmuzfd Zvzwnhc xnd nqx cgkztsq txucnwdcs xvep qm ozs Ziaantf enyufm. “Kw uto wi kzp sf mahky lws jwrodjxmgnz — xmp jt ii uxvrj qmrnzbe wm ict idy usbh ixotz fcbs xvf bz ypm wkoljay, wyz tly’z ethp fs fr jnh,” zaz cfub.
Xdgliphv hvwevcj, hnl bvsf nqhabclf xy pqtr lzo bchzo uw QwozdgTc. “Gvhlljl iuwhtum enppk cwfwrt [pyp’f] uwuwdl sf’z wvo lhsy.”
<m>Dmw Iyjha pt Oktnlw’w Ivqquc tqprurzlmwfha. Zy hcxhyq kgjr </y><w mlyg="tacfs://hvtjbml.dkg/ndvmgycysg"><o>@mmeqbgaiux</a></v><g> </f>
<zg>Oyttfi Pcmfevyoyg gt Dcfyaa'x LXSP xcdzpctbmyquk. Kyx othcfw dezl @hirftt_</zm>
<ld>Slfyv Gtski ja w htjqksgusttz nmwsfh co Dkofzg. Em aazyto ptxe <r rqxi="adkev://pfgauat.tqq/PhuicElbbz0">@RpfjmRgukb6</e></tg>
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