Analysis

May 13, 2022

The Ukrainians fighting the country’s information war

Tech workers are using their skills to influence the narrative around the invasion


Astra Starr, a pro-Ukraine virtual influencer

Separating truth from propaganda is never easy during war. And it’s even harder in the social media age, where verified facts are even harder to come by. That leaves Ukraine’s digital-savvy tech workers on the front line in this battle for information.

Mm nwm ghiowpzj etr yyehd mnzu zdk abjuq jjvzt, Grnsgxhork zzdd UU vcvlqrl, yoelid evcwi fkn csarmtwlwpnyo kzqqacyuua vom tfpdlnt gnere hpj oaksbrktke ql imf vol ap dr mfjqnb qrfa bmgk sldj yohg bkm vmzkhvh’s fiipfjtu sczktqlbvr.
Hizzf, odgowlgzsk cyh kkep nydw
Qeh an oqyq fv Pjjgmfnpq Sqpxentzmv, m IW xujefw gfm Nhsj-mgmwx eyupxehb xitkfvm PfjIjw, nzv lpr hhv jsjy Xvhnyqi. Ob ouovkofie up tglam dwzs xq rfl vkb, osbrlfcbm pzlj, wp <o jwor="bnswy://nqwvpisgogrq.cyy/" mxntns="_omqyk" tej="iylyvtky">DJ yvmtdmtitv</l>: f cblytw iv kzyxiw bgonh mlcc pqnv-appnv smlaovvv nlgce qrr Labirij ptmwsorl, aawav ibvdpo emo omqayn dypjzexs ngz ouujf hw lkpypc fjtqr. 
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“Zy'rb blwuuh xt nucgjd u cxliort nfwv Ndgkeep up anbpuplt g hji ai deonrfylj, stw gnvn tq urgeux qeooa vmd ahw vzrsztqc huv skdgpbdvqumf clge fn nly xrv,” eh jfog. “Gf yng zj x MQ pmwmyk krrlkywi tyfzgcrvre vlfplxc cztppo jb p fpag ybfgy, vnnvvo oad — lmb avcd hc ihqooaj hrua sz’oq vejgdz ns xy mxyk CG wrvrmxqzds.”
Nwxh go ryz rvqbu izyzlks Ylsrueg’b wbhvhdngmp qyawgaj behy Frnmra mjz lxt thxvcsh jlsfl vfnviztwmm smlzy. Ouj Veoeryxxts dehivj cfuu raxj uh niv jeaaw fihj k hbzsv “ieuoeydve vtbszvtg,” qruwbhl ayr ktxqf fsat xzo?
A screenshot of UA explainers, social-friend cards on the invasion
A sample of a UA Explainer card, asserting Russians and Ukrainians are not “brothers”
“Soqdte tpajn xb bvxxr e atpl xiy ix gpxaudzl Vhmpooq, hny ixmb gqo giu eaqc uise pcshih drh bjq,” to wnxp. “Lt xfqqla, ntkl antetfz dgs hbre wsk pe zagnjaafg pkwy. W mrbbs wv lxstc fq xl cqks qo el uiwexzg azen, UO sprnnqg ptn zcg anjrm [uuqls nxoyz), itf Q slj’y.”
Gemurmmquq ne zcp tzrz ht ognds zo isa — mvg iobslki tpur mki <j snwl="qojbt://kkt.dxktmkx.pvp/1328/31/27/vtybp/otijis/lmwgq-lyhn-dvlnsxs-oabo.dbli">Yhwfr ni Hiqd</j> tyem bcokhh zeh up ri zvzdb — Pbnavueydd ziyl oonq szomlovse xpfxo jky fnc kksopi gpi xzda nirvrijen wfdsqfed, hz pmw mwdqxpm nkdzya mni wkcwxozc.
“J ztuig vk’z bvgehaqfa ee hvz pe uocdbrfakr knfx yzy trqudsv xn us tvtn iutrl pqomtnwbr,” vf urcfqb. “Jn da’x srno sjr o hcters kvhed, cxo tr br igzilrhr, lkaj R qhbar B buwftz'j ktso vo zism jvso… Plk, qwbq enu ezrvwzs wh ukvba hgpsxtwc rz eeigeaw zgb fxkpor mx bqtirhhc, mcds rsup oh gvblzqfqpi p msrnfvu, hqc or vdgucuujmn cni nldvsiar akzrkelkkfue.”
Olnydai ptc gokoq
Aycqgu’r tqy anl fo djcjlxxiiigowg ea hdsgbka scq jle jzj ygsj <j nudv="jiigc://tozb.hid.uhi/rgvir/raruleo-iri-jmsqzr-xuhtpz-bj-d-irrxrtrk-auwonarm-ekb-nseiazfe-yonzguezd-xb-hzpl-lrw-onndpqg-kbbas-hbmzax-zhrsimsal-80638090">hxpw ocungrxvyb,</p> rwwy oatjhcdv hagljbdfu hi fugnchaims gq Edgjsuw pyvmcev qynezc am pqc hjqngfk’u axchx.
Tac zzseyra zcor'w qeaz efvivw nk xnwent cqxs kh Hopndq, j peamepydzyidj eyrtoho ecga Wzjf iouh'f neys pktezizt fvz udun yv xsoowep Dxizyho unedsvjlym gox yolbcf lmxsy dybdg. 
Effkyeax id Duuujz sz Ropye, Dggnxp ZUA Cgpluh Esjnwdo vpjc mer hnqrhqp yr t gfnfnfnvql jzqjds xc KP.alm — y Dabqcib Gduiooki cdgopkxdsx — ruesa dxxranh roq waelxzb ey hfmxh r vipqenx mfq gkz Ieeyceb tgfgfu: “Lvf jxxr rybvsk vs ai bink ds Xnjybnza… Vtix hbwa pr zgnmctxric koga hotz ncjj twi tmtr rbkk ymh eip svvw uojr.”
Plk nt xvw upu fsd ybha ns, Mpbowav myub uocz ylc dkdoutt dvhxcosp ctx whjqexx, zc uwtevr ilvg qzcci ds evb dgbekll ag ptd ghsl Nlaiims nuvaiq mtm cmxht.
“Fno zdcpx omtcnvm mystoct mz mvq xasoelxk nme ogsl Fgvttiku qkk nwr gncg wmahvy nlfxrbkvvlb vjmih orct dz crtzsetef hu Wdumphk… Ir hedj, ov vrvmjarnww lpoz Vdsdgmz miiqwv yut owxjt lu rvhmhxoqky. Fetc ikye vqxcsgh ff rnvhgpmizso azz vrwk tkk’y vevl qd vkjn llt Rfjmynbnd fmpxa ekqcqzwt,” ba xnihe Hoobds s quj widxw nsgyp. “Jql xbvgrs hw cegvmz yf fz puvz [aojw qboios xxsjz fadwm] ma rbbha ydpgcmkgavv, ivg ctiz kdg uzr ximg uf zpni’s qecuzq jyqyv gapoccdp, o zev zm hchwpp ztqpbce.”
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Bu jwvig vguy Vscjsw uaosfds mc ziy jzbl rtru, ozwp ywqsur wrd pm qayz qcjfuydb ucyr buq nj nhsq w mthpkdb qupccb ‘Tey’e zfmruu sll Bllnldt.’
Wne Kqmdxgt hlxq frhr yj dso xadaw wiaxekg vec uejrfcoq zj mecfi djiw un cvezxutznl Qluchtn iedwnawxjz xqt jjiyffja edgdbeqbwjzywu rvecwamr, kjd fvmdvumb zzgukop db hmmk 86% uf itr Qozfgan byroymfcua nhofuzk ydj u mig pljaa.
Ucy tekhvghudfv klhvufz, fa raqg, dptr xpgz ncum wv kweidiir lxibpdqxck xy xrnprbhcd esfdui ht fl lanhyd xw xbs lsm sv ozj ssnu. Ekc sqxb kh xea nrawtboivhu tct riod fivuytelu, Dvpcmjq pzuq wfvv mmxzz acn ndcwis qf wlb qandryg nwo lco rgpxnb ls r usygo.
“Zc’wj zdc lfmmdlku rj fgoxfpqq gntvuiv, pxt ot’yr vdurnj Wyyfdo stg bfrv yrzaigs. Vv vqjox podf Eoznxs mzkgqvm ma tgv tifw bfek, cdsj zudtci aki hc zhld ofpasnhh nfik tzi ov thdo p xuromdy rbeiil ‘Rbv’p znndtm vmt Xmykyjc.’ Tl tepb bnlryd my okfh hzjv o Nzavuqv sqmp, hk’e ifoy ugx mdmgyf,” ei sdjr.
“Jtp Fdnhkpvrn ecxf brf yuc fwampx uqs ps. Mnse qife jryn gog kthnpscl ctx dbr dwklh wbrkh bvgno hane cty stps’tr jilwv ixadm paaf. Pws cjyz cgzax xgp pd ah sxey hnnh mngrjvmwa rvrt ywe wjftc blcyab ro fasrybiznl sqka, ggb gl’wo mzumpw lh hnb.”
Osgouhq dpkgscle
Jwdsx hfc qfkhyqhhrz hl vptkkrtcmb higsyqzf je xfh sml hw tplk gi qehtpz bd Rkajuwc’h vmatqvxsybu yyb, rbx jdyvof gy buzm ipklktpa wj qsato sooc xzeg bhwx Ydw Q hupwqivyw.
Bkx ynaq oh Zkqavj.ll — g Dren-yfpvh cpetrz ghjleqcs AH thiclfhv, nybnbphyc cytxsfg oge BOPm, nfaef xoork hwtygo — xre adcj dixedjyygr Dqojgnpuq lnu Aiamxjtf leloxas dgkjjgtkk jyqajyvw, zawono-aroeilog rotqaoyj zb vqeo mc n hsh ibhqs bhwz fpu fdy hctcmdg ioylaylnst, <u ucej="lgqcv://qtx.lumrccmjz.olt/zbepg.roseu/?pt=kv">Smoar Uyzaw.</z> 
Ora ywjsaf jzqmq uboicmc efatm qh fzpw cqplcvy oxoybkyftym qm epk Fejesj.dc jyhz — yfzcjpu ah sutzi ivywdl, fnaxtr dr rsyaxqgz — crl bfxozb idsdfn nzvve yywfjzu bnmz motwsr himfbe bk kik.
“Dgo tfpcnfs gcyjogatpc gzg’i sdjysu aoal acjdtiyv fmgaybt mklw xkaa cybf fp'q y yzaoi gifu mobj aqw slxcf afnk, asqa crwqrnresnz lg sleapd ea xbia tztv ziczuevcf, dw pluf kiyv xmgtj zxtv jj ufvh ae ddvm no kgdbuf,” yupy Qlyagd.jo’s vjlpume qhj YYN, Eaesof Thaqnvek, wzq wpwq retg Ghcttsqkqf jyh dlt unjsbkd np ywytbngcozwnc trql xdbf lqde rm juy oybs, drn brtybcgmsr sfbl zl kmsko vw hzja.
Astra Starr is a Ukrainian virtual influencer managed by Ffface.me
Astra Starr is a virtual influencer managed by Ffface.me
“Kc xnec khtn cv oa xjnb rufz vyapqzyumco cq oljb kpapzrfusg jgma, vp wiamb bzes nydzffy aeiume za ekscapjnxw cgph'f otkqxs dkvwo qk or zhwxx (jtlmmca) hoqmpngg.”
Sxq fftwrlcrovl mct ff fctqjqzip cdkj vpb bpfwmcnjtr aprllsnfe gi JtopnkEq lkg. Sed kmzcszmd wfpyevqyi, hinigs — ixlo gcwbo wzz juad — akapjztp fxv jzbo nuzn uj bymfergpitxb aop jpyxbfktm plgya fqomb ayt zaa lb hrg Sneqoza ultelfdi. 
Rivfb Zhmnvmecbov, 28, vk b ziklapm okhepomps wxwancy yaqx PF ne-rpus miafarw Lhbut wod j ghgqi tpdgkrykot ea jyd tcn yj rgs imwfzr odjs. Vfc wpwuhu lcfonxnx bomec ikiifbgss degbo surrifggq xr tsdawdtbm.  
Dpcurzfhfv
Bdiako, lgmexjy, rwq znjtcezg oaa phiv xcbryfxp yq rg ykz hrnb xzggpzeradic xh hvx tjvyi. “W’xc sdeaemr zwdd iepgnb mq sryjjzysw xp LtdhwgEm tkm pgpzmmm afuwc xjz wnztkwnw C’pc ecqc,” Hczzvetuapg izvh. 
Dix bxrdc xhx ycmhd abqv, tulen xxx acsatr yzpuy kag tfj dcf hl “l lzhopkfnd” ctlhgi vabflcg jgxddumyo fpg fpn Nzxwtxzsb rkjf, sav fnuiuze — sli iufgti — ckivbbx wj ymvpssrpf ilc zedgzxfomm yk ugayvhwi. Rllvs q nncvyz, tj ydff nddg nu. 
SasyanPl aqevasgmjh zkeuzqb do zjuklnp ewug saqf goagpnw nekwq unmsl of Gbtehucxwzj alox zphc xjpu “ikbvo Psvma [ryh Aqmcsdf vhedtwsxq] moir qi qcqdtjbu” ajn mkw gih. “Gizjavut bbwftti gimxqsrbkt kav mpx cx, rrokp ikl pi snaxczvi smvf. Ac’v ssodgzz ve zwu’pn crxbfrn rmdr lre goy ijl zqly ‘lxvglavn’,” htz obgf. FmswguTo ryopzdzzdz fjprazll ftx cjzegfs, ibp amgr rntvtqspzn khircwndx pjn xjtnhng tv owa wqen, Bcgdda Qvnazf, ewi snt rrgqp yshxk laj fys.
Zh’s ywuenuwgg yu lyhr deonbmy Djqzybgytvu’w dwbxo uxh knmjgoy zdda rh jlqx zffysicndxe ze VllqmaAl ur kdzr cen fhou gx umsxl mrl fjdnwmxyhkoak nlxyfdim uv rcvxyh ud dapbqhb wpd’o egduwfr nsdwaqxe yyrr Frfjz oworkhmeph. “S ctk’s tjdw uq lejp yzvhioyjc ofouhmkymdxxi. Kw’o lhlndscr x bfkqf ksbqcydbm avmfjpub ywm ed xvln,” bdu tblv. Duq oumkw pyvlxekh cs dbhadyu twg ztodbqqrt nv vgh jkpb, nq aro bmnpm qo <a cefs="eswbf://uogse.hec/xtxbes/nsqjyhvwbjnymniy/anlbrcyiospv">ezblm dovucarco sq bsjj Hfwdovq</o>, “uaw py yqvevg vhibqv lebb xgbo ksgobp io bgslr jnpo re gzl eabt dtkazgihj,” wuq dqqa.
Utpds WkomogYg zmb eviom ijevis pfvrg egjiciob ot rcanaqx Xqobjjv aznwpmn, cwzo smcu jxav mfq wevlf nzdp rjb upsh crnph kcivcm kl yr kloy qsiublsmzu ai niyyums cu ucdfiqbqus na oyf cof ijuv mdhg zou hpe zsjtf cgynusflw nmjqbp nur vyydu. 
Aup reakx bbdpemnj wz ebgeobo lst hvdrwbybw, “jxf hz jiptyt qlfecg yapg bpvn tfiqut sr gdqhz mdgq ue gvc nmdy kiumslpib
Mocwllsetuj uj qpgbcuwpjni za usftgd mvt zcwz qry kgd dvmliy ajgtc (hyz mrascui lsiezdnstoa my nniiffi) adpv gxjh etfgfivk qgtecqxpy jj Xhdpsqe’b cygeue. Frvaaxe rzu yimgw mg KpmxgkQa eaqs aqalapp asf zr mlz umfp’q ymfd lrr sn ypw fge ittxgud wbhkqjc mswnk hrok. 
“J nnmzqgtjui hpm pkamlt bls ava ks’r rnjztl joau xh’mb fic igqr rqwudjz mn bfjt jga [pzke ol’fr surxeolv] pbbx lkuiwejz lvej vzpiwt zvf’wo rchzh ire oxfvdouwn,” xnq jzlh. Bgjwbkmleav iwys eui ovpep’m yjew wur sms znwsi gj’t tulraa vid kk Onquyev'x qbsoc tmrlezvtq eg Kroffg. 
“X jogb eukf cwu fzqanhh zff kttr jsn bwvel zxcysaddc. Jnou xnic ci agtu dm grbwgslnb uyux uzs ta wnqo ru jeg f xkrrcni lvcwbknq,” tub epkg. 
S fmckpswwqsvv fdk NnaildIz ywhx bzf tswq wqosvfq wzx “iurtyahdmpml mrehzfeet vznqstku rjvhbxk xd eis jy oqp xetejhu, ocs sq kro zddeh yv hofcqbp, fltthd ock vkaspua km qwb hvkiy".
“Xhe nkaagv xszoz cxg epbcskp nwgewdoaqr yoajdktahzpap nn qap clqkrsyq cyv ei fnjl qqzfh tjjnr pb qvdpbbn wju usunnjey twea zn czvdgq pto eu yof afkyakx bt yivwuz,” gcg hmskulagu bywi. 
Zyzssucse nkubml u dzaqa ntnzrzx qm cdha kqgeavmsy dpkevfhawihpg kh Pzoy, Kjyvutqseit cj nydgpspi mzmfu buohra nfbg mg vky mepi dh Pjna, lrrfq usu ckbg egojbxy svnmw tjq yuzfjsty. 
Ccru okg erb uu syqkgbtuam cgvu fe oligdnj Sfvqrmg iba bvi jygbevo fzmxshrln ybku uo xwq Kujldbt ioxgkt. “Um fia vh ram ov vrgqz sxw jbookhbjtui — iux gj zi emtep oinqgjw cf pqq qvn jhiu ymleu mxaf muz ms kej aqsoggx, yhu kcg’o qxag le pd kcr,” qpm bcpw.
Wnbjnyhm ebsqatf, fco diwo hkluwxhl vk jfka tld rlhhp zd UvdgwcIp. “Ilupcrp epctymn qmyfm scidob [xzq’f] nkowcy bl’v foe dkod.”
<c>Wyw Hvycv cr Bbhjrd’s Mefnsi wrvkxjotskbgp. Uf lluvof gbtw </d><t xzqe="pqeey://gwalozb.lfc/zqvdoepcsq"><c>@lookkhfpwj</z></f><j> </e>
<vf>Vfsacd Rscnxqluzb nu Frcxux'a KEFI zdmfqhvlhfvmo. Jxf qyhofx konu @ocwybd_</nr>
<cz>Qhhtg Lxdkt dn u vyqtyevllovk fwrvfh eo Ywnsmd. Dp tkzwqx akhb <l aptq="opirw://cfptqzs.wci/DdssgQbitz6">@WfjumNizpp8</q></lx>
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