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March 28, 2025

UK femtech startup Elvie acquired by US rival Willow

One investor says the deal shows how difficult it is to scale up startups in the UK

Martin Coulter

2 min read

Healthtech startup Elvie, which develops women’s health products including a breast pump and pelvic floor trainer, has been acquired by a US rival.

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Martin Coulter

Martin Coulter is Sifted's news editor, based in London. You can follow him on LinkedIn and X

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