Interview

September 23, 2019

Danish startup Trustpilot has become the beating heart of online business

With 65m reviews, Trustpilot is learning to spot the fakes and fight back with the help of algorithms.


Mimi Billing

6 min read

Peter Mühlmann is the founder and CEO of the online review site Trustpilot.

Would you ever book an Airbnb stay without checking the scores of the host? Or agree to take a long journey with an Uber or Bolt driver with a low score?

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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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