Analysis

May 9, 2019

Truecaller is succeeding where Facebook is failing (in India)

With 140 million users and heading towards a billion dollar valuation, the Swedish spam app Truecaller is now ready for the next challenge – becoming a money lender.


Mimi Billing

10 min read

Swedish Truecaller was founded in 2009 by the college friends Nami Zarringhalam and Alan Mamedi.

Truecaller has had a rocky few years. The Swedish messaging startup has been hacked by the Syrian Electronic Army, bullied by the Swedish press and criticised for making less money than a hotdog stand.

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In late 2018, Truecaller was the second most used chat app in India.
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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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