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April 16, 2024

Independent shop marketplace Trouva acquired for third time in two years

AI-enabled home and living marketplace Fy! has bought Trouva after a rollercoaster ride of acquisitions for the startup

Hoxton Ventures-backed Fy! has acquired independent boutique marketplace Trouva. It's the third time the startup has changed hands in the past two years after a bruising period for the sector.

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Kai Nicol-Schwarz

Kai Nicol-Schwarz was a senior reporter at Sifted. He covered AI and UK tech.

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