Tractive is an Austrian company making GPS tracking and activity monitoring devices for dogs and cats, and has grown to more than 300,000 paying users and a staff of 100 without any really big VC investment rounds. It has taken some funding from Monkfish Equity and 468 Capital, but more on an informal basis. “We have never made a pitch deck or done a formal VC round,” says Michael Hurnaus, cofounder and CEO. Growing slowly — “the Austrian way” — has been a deliberate tactic.
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