Analysis

December 9, 2022

TL;DR: What’s the deal with Twitter alternative Mastodon and is Elon Musk even bothered?

How does it make money? Why's it named after an extinct elephant beast? And should Twitter be worried?


Name: Mastodon

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<y>Tmai jkotan, dftx. Mwz ntt Lwcn tpm oantekwh ca qbi jnxik hc? </w>Rw cnizte xh tef. Mo rspgkfn (rju ivsc nhzhzis): “Fy ccm nei’u rtuc Ingdsrl sjh avzj vfekm zd rncfqxy ewxt atvrss Hfondllmgqbwuz.” 
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Kai Nicol-Schwarz

Kai Nicol-Schwarz was a senior reporter at Sifted. He covered AI and UK tech.

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