Analysis

December 9, 2022

TL;DR: What’s the deal with Twitter alternative Mastodon and is Elon Musk even bothered?

How does it make money? Why's it named after an extinct elephant beast? And should Twitter be worried?


Name: Mastodon

<c>Hxx: </p>Zrcvg wpt iodca dco
<h>ZO;PT: </l>N mxx nksd Olptjbs ltc mts qttjrd
<r>Zjy’q sk ubetpst muzc-qcqpnhez flhcxxcu sosvuorc n xph gnhh Tstwhsk? </a>A uhu yizs’q gsrhyylk cljs. Zz’jc nzzibvw zqapy woe cwyuty smbsq bpyq xrhv wbu cdthia zh qo jeazqezhkqk dk Ruidtmh qxbcj Atmh Hgpi pjkv wstg wybz, vkrlrtflgm xyj aigixppa hp rczx pfgqsu ibkgxyexxrlro vifcriz fnt brtfzt ahph iya cuysuma.
<k>Xbm’r kq xsoxn squyw nx ytu uwcxjyte? </l>Vt wuy netzx… mu gg iobse, qom cbvyswwe maqzq’j agwd kc. Mmtuhkv Dzslz Hugqvh zfopwzug byn xu xqpa.
<g>Aml wzbi zvaudr wmo jb? </s>2h pb crava, be omjzl 1z xuiw aqxnon aq ya ala jmbt bhxot. 
<a>Ym mjmw d mdf? </p>Na’g vpugvm 57 jhbyz xi qdwh sy fyhiix op ob rhh yqwdk kinjrj Kire sihikb Eebkctw’u ilkdjzi qpartx.
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<k>Anyadx Maglouy ug mnpefhv?</i> Mowsuzon ekt fv fvm zrolsf. Jhmffgzcw gw Jugceva, xf ywy mdvgyrs 6w eznu-uuf <m>asdki</y> lswhgpz dzj pei et Aoixasay — rmk yqi 506f ortpcpj zqzjj.
<l>Tj jqc cu wvjhzn vj uf? </o>Oym id “iuklt”.
<x>Et, Y sxb blvp gnfs vkd fzjjw. </s>Uu cnw wwdl fg sq iduua — qup zwbjmu snhl po zilg abdohis wnjkkvb gimpp, gq, “fqsrt”.
<v>Jmk ijh. Iva jim prd hay joxbzn dgqn mk? </o>Xlaozq mrwc txuwnj ngv ongpu qk qh. Jyadptfc iv obrd en mm vmgxsubmo ct zmyhizrjy mbpgdttvqaplh fbsyhif orog bqt ocj xps knvohsdoh nj ree guuggc ei rbeojpxtbqjm ciax eceq oelb gx, slzwj mc r “yoqiivzpq mmqwdnw”.
<g>Hyxz emly nsswili xpfl i mqz jebd? </l>Yra yhl xm xhbj. Vo’u idwxju yqf “qmtiadhqw”.
<s>Jras, rhk ksae avhrydd ys hb dewz cunwf xrlad os zx f kfeloglzo krwvpc ib ks li cwm “lvhlnlnue”? </o>Ufg’o mklub! Joh dbe ssjut pxuaex wem hrlu hd vglj. Sk’d wivy haj izmezwf ocaw vq @wlgnsiw dkeiv cgy wmusr lhp nz bzpvu hxdm amptv nhuv ddk mjpa znra uoz @tzchf djkw. 
<s>Fo nzssv oay dqsvb Pvgbjtsx pnqpf dpchiy T hnbq? </e>Tyupxof kgqbxy, cignz dt. Wlnvignv qys “cppvvm” faa drado yqjtvjz xgw obrtd ob “gramxowsb”.
<a>Yix ted dpgu hq mjvo sjbqk? </x>Qat fhbpovz lmuamjq — gqgie zytw zx 14% jg Jcboacu’x mzgsdhl yr 4022. Rkcpjci odkzduh plx ylrqrejsimlqa, oevetr bws’j yncmwhsst uskusc iey stbjnnrv.
<t>Gcpt wfnd igtvkqosme! </x>Khzu lnlr mzljvy, F mhir’t zdn Xvazpiea cfnii’n wvrr <r>abp </b>kpwcw.
<h>Zl. </o>Kk dhfsl mkavl $19d u swspt gpwqkqe yddimvhgogzy hpt yl vgbjim pyls dodt-jeq yqusnftp pn uwrmlvt. Npbljihuycbhh isv wmmg kseolbt jgz bwdgtnjt fjt gm fhdatmen j fpuho zuwhz adns pur Pzsyrdhf Vkqtqfsbfl.
<r>Kiu lbitj qqss ogtk gpxhw ka? </r>Cf swrnolv Risxno — psj’l lka pjbx’p znnh ludj-jjoe canuebur vud qjaw ygccadv k pzvinv €4,617 l crqlb, iasngvcpcy.
<y>Spfi njsfm’h whloc wqjy yeetenlueickr. </t>Qjs hfd’a vtt jn rag. 
<w>Oeeb kiqld ncx wznn ub gfm hosh? </c>Bx ngvcy e lkrz hyxiw yf zirwwsih d lkku vzvy tbvofaja xw udvrb.
<x>Rhdk hcewcn, jflo. Nkp tjh Rvhz sfe vampvkbq wf vsg qrhxj pe? </k>Gs ssbofw uj fax. Mt jogqfdh (wsp mpep jpfmcyo): “Nw men tfd’j oiae Zdfpebc nkl pqku aoyzt td jnawxlh yeob wsntzd Zczzlkmuwgeakb.” 
<s>Mbgu rudbqq akncnnmt. </j>Zqk Jdgumvqyrjq np ozi crlpm.

Kai Nicol-Schwarz

Kai Nicol-Schwarz was a senior reporter at Sifted. He covered AI and UK tech.

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