Analysis

September 4, 2023

The university incubator with Klarna, Voi and Instabee as alumni

SSE Business Lab in Stockholm has become a hotbed for aspiring founders over the past decade, with more than 250 startups passing through


Mimi Billing

6 min read

The cofounders of Voi

The Stockholm School of Economics (SSE) has long been a stomping ground for students looking for a career in banking and management consulting.

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The Klarna founders in early 2000s
The Klarna founders when participating in SSE Business Lab 2004
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Voi founder Fredrik Hjelm showing Prince Daniel of Sweden how to use an electric scooter.
Voi founder Fredrik Hjelm showing Prince Daniel of Sweden how to use an electric scooter.
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Picture of Andreas Johansson, CEO of SSE Business Lab
Andreas Johansson, CEO of SSE Business Lab
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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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