Opinion

November 7, 2022

Building a founder brand is your job. Here’s how to do it

CEO of food waste startup OLIO, Tessa Clarke, quickly realised how important a founder brand is to the success of your startup


Tessa Clarke

6 min read

Tessa Clarke (left) and Saasha Celestial-One, cofounders of OLIO

Prior to founding OLIO, I had no professional brand whatsoever. I wasn’t to be found speaking on stage at industry events, commanding a room of networkers or espousing on social media. 

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An Olio 'Food Waste Hero' drops food off with a neighbour.
An Olio Food Waste Hero drops food off with a neighbour
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Tessa Clarke

Tessa Clarke is cofounder and CEO of OLIO

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