It’s back to square one for Ning Li, cofounder of online furniture retailer Made.com, who last week launched a new startup, online cosmetics brand Typology.com. Well, not quite square one: he’s been quietly working on the Paris-based business for over a year, has already raised $10m and grown it to a team of 13 people. Still, it’s early day and this, Li says, “is definitely my favourite part”.
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