Victor Riparbelli AI generated AI photo header

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July 12, 2025

Synthesia CEO Victor Riparbelli: ‘I'm very good at slapping stuff together’

The boss of Britain’s hottest AI startup on hype, red tape and his love of electronic music

Martin Coulter

9 min read

The moment Victor Riparbelli walks into the restaurant, it’s clear we have a problem. 

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Sadiq Khan Synthesia office opening
Mayor of London Sadiq Khan speaks at the opening of Synthesia's new office.
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Riparbelli brunch bill
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Inside Synthesia's new Regent's Place office in central London.
Inside Synthesia's new Regent's Place office in central London.
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Martin Coulter

Martin Coulter is Sifted's news editor, based in London. You can follow him on LinkedIn and X

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