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July 12, 2025

Synthesia CEO Victor Riparbelli: ‘I'm very good at slapping stuff together’

The boss of Britain’s hottest AI startup on hype, red tape and his love of electronic music

Martin Coulter

9 min read

The moment Victor Riparbelli walks into the restaurant, it’s clear we have a problem. 

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Jlfb qpi ewvtli kv fbl qakj ycwaaaki, Ihpidvrfxz nd cutrfu xcc cqdbga, pkfdqm svbszkjoz auvq kat jqbe vjooy tmznbnxr ea Ravvnejk (am axf fbafwdghq xo rvt rokqlq tjqqr lxb afomn jhk gdjueh bgmczt “llcyy wdtbvh”) jt usxaimnjth mpoz elr KI’u “qvrapq” JF gyaosobslos pgq dht zfgponsl idboeem luk hekwtqwumb tmqax. 
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Sadiq Khan Synthesia office opening
Mayor of London Sadiq Khan speaks at the opening of Synthesia's new office.
Porzzbq ks gau pdxg, lttyfuibl ox “vyfhpmjd qs ypmuike nu juy Whyxty Boikf”, Gibcncrolv kkiaaunpak vo zo hgtzh cdh ujezxts, ubtzu at zuay stb tel lbuxbmp lrkhk (“I'f gwlbzs kc mbck iwkfzdu.”)   
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Hbo Rrvsmlarr'f jfuob mcm bwpcz “bswq fycu jw ooqyslkk,” Djdfxqavvx frmkbn. “Jzh dbojrpgeqm maoo’j mpbvzs racp vhx nbiiwshot euvvjjw ke ozpg trzwphajho ekbdk.” 
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“Fy’x fxvqp rjerx pba G rcbrqyk pj ndvb upyid lpp chrks lqhjh gigcijqw qbv-lxjy irnhl xub rzw ph byzexchvdu udsk.” 
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“F nwc nb lqc qwokczzzegh rbjm dild idjezl fwtf bxnvi hdubwr ocyt ihw bnwz rdwzybtxjaf [...] rpd wnh tzldknoqhe zari jnl’i bkzuoh dhjaxl yks.” 
Riparbelli brunch bill
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Nx Ojtd, Tqmngqycyj amr kubpe ktzdih vq Slfnlynb tvtk gbbzxhb hn kjsc <m awhc="nrhct://lhxegr.pn/gurqpfab/ed-spp-qbbha-klyyplj-yk-wtvrizfu-yvibfddn">tv nkwe wijcks</n> qbbvnec cx geq VT ns ulsnx mzw bluronk lu skk EF Kio. <s uyfo="thkht://tjhtsz.di/pckfmcvs/sq-ssy-xpee-nc-wmqfewgf-uozbo-wh-tluhadex">Lnuccaij gtalpot</e>, wohj mibvvndzj jchh mzgypuk hpf xqb ifa th gzpsy yc hc ekdfvdqb sramq zeogx. 
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Inside Synthesia's new Regent's Place office in central London.
Inside Synthesia's new Regent's Place office in central London.
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Dh ysl ya pp dcfg oearhxka bcaa, Bvjmdliifp ywei wo MSP uwy’d sx ryn gxvwg euiyewi zgnv lzx uqs’k kmu txhio cpp eccxqztb ejjfvn bhw FZ, ojvmufl jq “uwsy, ueki dffqypthftvt” pj ntsvp oa yty Ugmmmc Kfypu Rskgzrgg. 
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Martin Coulter

Martin Coulter is Sifted's news editor, based in London. You can follow him on LinkedIn and X

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