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May 19, 2026

EU sovereignty push risks harming startups, Synthesia policy chief warns

"By doing this, they’re actually going to achieve the opposite effect"

Freya Pratty

3 min read

As the European Union draws up new rules aimed  at boosting tech sovereignty, some of the bloc’s leading AI companies, including video avatar scaleup Synthesia, are warning the move will have the opposite effect. 

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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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