Analysis

January 28, 2021

Sustainable products can’t just be green — they need to be good

Consumers think sustainable alternatives to single-use or non-recyclable household products often suck. Are they right, and who’s trying to change this perception?


Sarah Drumm

7 min read

Planera has created the world's first flushable sanitary pad.

From period pants to KeepCups, products that are marketed as sustainable alternatives may well help consumers reduce the amount of waste they generate — but are they as good as their planet-unfriendly counterparts at getting the job done?

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Forgo's just-add-water cleaning products
Forgo sells powdered cleaning and personal care products that customers can dilute themselves.
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