Analysis

November 1, 2021

Meet the European startups making fashion sustainable

The fashion industry produces 10% of the world's greenhouse gases and is under pressure to clean up its act. These startups can help.


Renewcell

Robert Gentz, the head of online fashion retailer Zalando, recently called time on fast fashion, saying the clothing industry must move to a more sustainable business model within 10 years. H&M has offered a sustainably produced range of clothes since 2012 and says it is aiming to use 100% recycled or sustainable materials by 2030. 

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Shredded denim and circulose pulp. Credit: Renewcell
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A hangtag made from circulose
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Kleiderly sunglasses made entirely from textile waste
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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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