Opinion

May 25, 2021

Your fixation with innovation is stopping your company actually innovating

Innovation has become a meaningless buzzword at many companies. If you really want to make a change you need to go back to basics.


Emilie Colker

8 min read

Photo by Danilo Batista on Unsplash

Think of the word ‘innovation’ like a giant bunch of balloons. What do you picture? What I see more and more these days is a hand holding a limp collection of ribbons, the air gone out, the brightly coloured sacks flopped along the ground.

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