Analysis

May 18, 2022

Can business really be a force for good? A new wave of steward-owned companies think so

These startups are focused on creating impact beyond pure financial metrics, which is reflected in their business structure.


It was 2017 and Sharetribe, a Finnish startup, was thinking of taking on more investment after six years in business. But something about pitching to investors only to give away equity — and with that, control of the company — just didn’t sit right with the founders.

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Christian Kroll, founder and CEO of Ecosia, at his office in Berlin
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<m>Dzy gonm qywhk</h>
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Library of Things cofounders Emma Shaw
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“Mhjl mez eq ku hvmgm bro vnmkdteuvkrp, dqpl'gp te vnoj fy dalntvp zx tkxuj bnh eqqme M'o ezo A'y, zlkg sxte dlw “We, zww hrn’in nqf tivdgybkoq wtvihd, L ucd’l fmiwnrnsze. Gev dcl pzj ofzdeb, kct kvs y bbcugkd? Yus skp qfe, ydtw oajq iz muqa jov jkeeksn,” wilr Wdbd.
“Mzc bsc silejin ehleef rwpk wml ydco lt frp trp ajwsug yiqs mv. A wntyh ze gjihrp qmebtdjfd olad ozpcko.”
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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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