Interview

June 11, 2020

Welcome to the decade of purpose, says new Index Ventures partner

“The past decade was the decade of convenience. The coming decade will be the decade of purpose."


John Thornhill

4 min read

Europe’s cash-hungry founders had better develop a sense of purpose fast. One of Europe’s biggest venture funds is increasingly focusing on a company’s business purpose when deciding where to invest.

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John Thornhill

John Thornhill is Sifted’s founder and innovation editor of the Financial Times. He tweets from @johnthornhillft

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