On transport systems and TVs around Europe there’s a quiet land grab occurring. Startups are gradually claiming advertising space on underground platforms, on the sides of buses and in-between soap operas as their own. Bye bye Coca-Cola, hello Made.com.
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An ad for digital mortgage broker Habito on the London Underground.
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In the month that business account app Anna announced an £8.5m fundraise, it also ran ads on London buses.
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