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February 28, 2019

Time for ‘traditional’ advertising?

Startups are flocking to paste adverts across bus stops and underground platforms — and run TV campaigns too. But does ‘traditional’ advertising work?


Amy Lewin

5 min read

A still from a FirstVet TV ad.

On transport systems and TVs around Europe there’s a quiet land grab occurring. Startups are gradually claiming advertising space on underground platforms, on the sides of buses and in-between soap operas as their own. Bye bye Coca-Cola, hello Made.com.

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An ad for digital mortgage broker Habito on the London Underground.
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In the month that business account app Anna announced an £8.5m fundraise, it also ran ads on London buses.
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Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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