Startup Life/Interview/ The startups that microdose magic mushrooms Dutch startup Earth Resonance has started selling commercial microdosing kits. By Tim Smith in Barcelona 26 March 2021 \Startup Life Eastern Europe isn’t just for outsourcing anymore By Victor Botev 20 May 2022 Startup Life/Interview/ The startups that microdose magic mushrooms Dutch startup Earth Resonance has started selling commercial microdosing kits. By Tim Smith in Barcelona 26 March 2021 Jonathan Henkel and his cofounder have been running an efficiency experiment at their Eindhoven-based startup this month. Rather than analysing the company’s KPIs, ROIs or customer success strategies though, the pair have been trying to rewire their brain chemistry with the help of magic mushrooms to see if that helps. Microdosing — the method of taking mind-altering substances at low dosages — has been a popular trend in Silicon Valley for years, where it’s said a drop of LSD in the morning coffee can improve creativity, problem solving and focus. Now, a European startup is making it easier than ever to try the technique. Henkel (not his real name) is a customer of Earth Resonance, a Dutch company that sells one-month programmes of low-dose psilocybe truffles (the part of so-called “magic mushrooms” that grows under ground), promising benefits ranging from improved motivation and productivity, to spiritual awakenings and connection with the divine. Some of the possible benefits of microdosing promised by Earth Resonance It’s worth mentioning that the sale of psilocybe truffles is legal in the Netherlands. The company says that customers ordering from other countries are responsible for checking the legal status of the substance where they live. Microdosing is also not meant to make you hallucinate — the programmes are designed to give people a low enough dose to avoid the visual and physical effects that are typical of a higher dose psilocybe experience. Limitless For Henkel, the inspiration to try microdosing came from watching the movie Limitless, starring Bradley Cooper as a struggling writer who uses a mysterious wonder drug that allows him to use 100% of his brain capacity. “I saw the movie Limitless as a lot of people did. And I was very, very interested in that movie,” explains Henkel. “I did a lot of research about microdosing and then I thought, well, let’s give it a try.” Henkel says that, with the exception of a few after-work beers, he’s not normally the type for trying mind altering drugs, but he was reassured by the fact that psilocybin grows naturally from the ground. He also says he’s seen profound benefits to the way he works. “I was a bit amazed at how productive I was” “I was a bit amazed at how productive I was and how a lot of time I could just keep on working without getting distracted. The distractions were not taking the toll as they normally do,” he says. “I could just keep on going longer. The things I did were just in a really steady quality, just not fluctuating.” A social media advert for Earth Resonance Henkel’s not the only one seeing the benefits of microdosing in his work. Thomas Jensen (again, not his real name) is a business development manager at a Amsterdam-based hedge fund, and says that microdosing helped him deal with the pressure of working in finance during an economic crisis. “Last year the financial markets were very volatile. I had a lot going on with my job and I had a lot of noise in my head,” he remembers. “It’s almost like microdosing decreases the external impulses. You’re just in the moment. And it’s hard to explain, but it’s like it’s almost hard to lose your focus.” Better than pharmaceutical drugs? One recent study from Imperial College London suggests that the benefits people experience from microdosing psychedelics might actually just be a placebo effect. But placebo or not, Jensen says that the psilocybin programme has helped him to manage his attention deficit disorder (ADD), which he was diagnosed with as a child. “When I was younger, they gave me prescription drugs like Ritalin and it helped me with my focus, but it had a lot of negative side effects. But when I started the microdosing, I felt like I got my focus back without those side effects,” he says. Jensen hopes that destigmatisation and more scientific research will open up the benefits he’s felt from microdosing to more people that deal with conditions like ADD, but not everyone microdoses without side effects. Henkel told Sifted that he experienced headaches and mental fatigue at the start of his month-long programme, before the real positive effects kicked in. “Your brain has to get used to the effects of the psilocybin. So that’s why I also experienced a lot of headaches in the beginning. It was difficult to stay awake at night because my brain was just feeling tired,” he remembers. Preparation Meanwhile, one user review on Earth Resonance’s website describes increased feelings of anxiety in the first week of their programme. Answering questions via email, Earth Resonance founder Robert Nass acknowledged the possibility of negative effects from microdosing. “The first two weeks can be really tough and emotional… If our clients experience anxiety or a fear response this means that there is often unresolved trauma that’s trying to find its way out of the body,” he says. “If you have experienced anxiety in your past, we recommend starting the microdosing cycle with one of our coaches, specialised in trauma and behaviour therapy.” Earth Resonance founder Robert Nass Nass adds that all microdosing programmes are accompanied by a preparatory ebook, and that users can contact the startup’s customer care team for support if needed. He says that most negative effects occur when customers don’t follow the preparatory protocols. The future As well as professionals like Henkel and Jensen, Nass says Earth Resonance has a rapidly growing customer base of users who are microdosing for spiritual growth, “to feel more connected with themselves, nature, and the spirit of the world.” He says that founding a company like Earth Resonance was challenging, as ecommerce and payments providers treated the company with suspicion of illegality. Now Nass says that investors are increasingly interested in their consumer-first approach to psychedelic therapy, showing that institutional stigma is breaking down. Earth Resonance’s product range So what role might psychedelics play in the workplace going forward? Sifted asked Jonathan Henkel whether he would consider offering members of his team microdosing programmes as a work perk. “I think it could be a very interesting perk to give. I would urge them to think about it really well before they do it. Because I don’t want to give them the feeling that they are obliged to do it. Like they have to do it because they need to work more. I see it as more of a personal development thing,” he answers. Earth Resonance is just the latest in a string of entrepreneurial projects coming out of Europe working with psychedelic compounds, but one of the first with a direct-to-consumer business model. Wherever the budding psychedelics industry ends up going, it is certainly on a trip. Tim Smith is Sifted’s Iberia correspondent. He tweets from @timmpsmith Related Articles Brunch with Sifted: psychedelic investor Christian Angermayer By Michael Stothard Click here to read more Psychedelic drugs with colleagues? The story of a mind-bending away day By Tim Smith in Barcelona Click here to read more Peter Thiel backs psychedelic drug developer Atai in $125m raise By Freya Pratty Click here to read more Most Read 1 \Venture Capital Carmen Rico launches Cocoa Ventures, a VC fund designed to act like an angel 2 Member \Startup Life Gender pay gap at UK unicorns: Monzo improves but major imbalance at Revolut 3 Member \Fintech Meet the women leading Europe’s top fintechs 4 \Consumer Flink acquires Cajoo as speedy grocery consolidation gathers pace 5 \Deeptech Here’s what happened when four Polish seniors founded a quantum startup 18 Join the conversation Subscribe newest oldest Notify of new follow-up comments new replies to my comments AmandaLive in California U.S. Wish i could find a place to get some reliable microdises..Never tried before but really want to!! Help! Jon SledgeHi there. I think I could assist. Debra YoungbloodI am also wanting to try micro-dosing. I suffer from manic-depression , Complex PTSD. At times it is debilitating. Please help John WayneCan you send them to the United States Milena BrandySo far, have you had luck sending them to another country other than the Netherlands? MikeReceived it in Spain with no issues. Jan kratkySame here, recieved in Spain no probem. PhilJust got mine delivered to me here in Barcelona. No issues. LouGot them in Ireland from a Dutch co recently Mike GillHi Lou Read your post bout ordering maroons from Dutch company. Living in donegal but scared because not sure if they are legal in irl. Any advice you can give would be greatly appreciated Bless you, Mike Gill Milena BrandySo far, have they arrived when ordering in a different country oustside the Netherlands? TimReally like their approach of intention setting within their protocol, have microdosed twice now. Insane results📈 Tyler Conover💎👐 StevenInteresting article! LinusThese guy market their products using Facebook Ads at least ina few European countries while if it is forbidden use/possess/ sell any form of psylocybin in any country outside of the Netherlands. They are clearly trying to tempt people during these difficult times to risk and break the law? Let me quote a few excerpts from your so called “shipping policy”. 1. “As we can’t overview all the laws per country, it is your own legal responsibility to order from our website if you are living in an other country.” …. so ER cannot overview all the law as per… Read more »BS55Kill joy! JaneActually not true… where Psilocybin the substance itself is illegal are there many countries in EU already decriminalized or never criminalIzed the plants that contain psychoactive substances. Check the convention of psychotropic substances 1971. ScottNot true. Psilocybin containing mushrooms are illegal in most of Europe. They were legal for personal use in the UK if picked and eaten fresh until the government reclassified them as a Class A drug about 20 years ago.
Brunch with Sifted: psychedelic investor Christian Angermayer By Michael Stothard Click here to read more
Psychedelic drugs with colleagues? The story of a mind-bending away day By Tim Smith in Barcelona Click here to read more
Peter Thiel backs psychedelic drug developer Atai in $125m raise By Freya Pratty Click here to read more