Opinion

June 14, 2021

Startups, don’t worry about building the tech — focus on your customers

Founders that believe that they’ll win just because they have a specific algorithm or piece of technology are making a crucial mistake.


Elise Moutarlier, cofounder of Lovys

Consumer founders today fall into two camps: those that believe that startups need proprietary technology or intellectual property to succeed, and those that believe that customer obsession and experience is key to disrupting an industry, relying broadly on plug-in tech.

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