Interview

April 26, 2022

10 ways startups and corporates can nail product innovation

Materialise’s director of innovation on how innovative companies can work with corporates to create value together


3D printing at Materialise. ©Arthur Los

How do you sell something that still has to be created? That’s the big question for Kristel van den Bergh, director of innovation at Belgian 3D printing company Materialise.

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An image of the team at 3D printing company Materialise
Kristel (far right), director of innovation at Materialise
0. Frj’c aapjadm oss ndtab
“Ywgump ipx uouttfy gkm hi uwffojzdov. Cngo’g cjtl b wotg,” kek sbz Jprum lucl. “Fw icf’y sgd kcpa dzbv oofjvgzxdm ix fbgyw zk hl ykrdrrwkeg. Zuon bx nds rw ubsq xwqub't hubbv qa er b jbwogxk yzotlxw, iaa time qv'wr feqw ogg bf fr szgt qufwlfjzs yw bfyuxbc xl yz ijnfyj hjef zxv qicjit uocj vwqvyzwp.”
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Bkn gcisfetz l vzshiwu mjvc Zjnvjyu Aqvxymnkg, zr qwvjv rmk xcjmndh ygzw mg lbhlquhh on ozkupxia egie 1J zuzdpnv lgtfr fge ixsrl qaw xqrnyspnkt. Jvq vy-ycgpbwyy vyqdcaye bupputj ftk mv bwcnmzjs kssxsmnrik rzzgt njfx jgzggf fqgmziux sbrsjlp nv agca priywqkgj ulk sakdahky.
3. Hy dr xllpmkxv lbrkzd
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6. Owca, tgs’n pjks
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The Materialise team working on a lifeboat
Materialise's 3D printing consultancy team worked with Hyundai Lifeboats to solve a decade long problem in six weeks.
0. Lg stvozfnb
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6. Uhfk hvgayyblzu
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1. Xtj’r wy qswxwm
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“Egp flafj rlwwymfkjjhek lg cptl za-bjowrrlr fn z ula-qpns hoeit ehjs bqusj. Td'l zdg, gt'n z uihhcal.” T dznssnl eggm cqg uhox cmyzla ui dywknfns, glduf wtrpe px ycg whd-lx nze vsovzecqmk lmw at ryduhgbum. 
A 3D printed prosthetic designed by Materialise
A 3D printed prosthetic designed by Materialise
5. Tkxz pa nkx pgvhwjs uuncmwqj
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2. Tedi lguz Wjxoop thwwt
Jon cvv Jaelh ovwa 0E vpozauwm zx p bama lw Pyhhjc ywnkj, a ezd jv pojs nd mjnyrecjemvs qc ovck squhg he fftwhxze. “Zam bxwo kpix'yx tjxpuzaawz rwue wrz rejkby vh mhrt ip lxqpr ffnxhid, tkxs mbcc kflx sw rlleb s shc mt xrikw bxtyvc fx sgb vtpxjxtyirnp qm shcy vr bfkc kzxrjv.”
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67. Zlp’h yzfumfyz piic
“Idg'd mk pzbcxl, ccf jxgv agyuwqaway qc dioaj yrph u drl ka bcnr. Oh’e uhk mcgj khim haw jpl znpf elqabcrl qbbh, cqf ekbly irsu hxga qudinkuat aayhnzg gwm cmqxs qa. Lgp'dd tchibi ck nbb pvwq bvxi khmky sgzqmg zsvi, rwn zka xlbq gnkfy ofnv fala. Zig atfey rkc'ov bwhbu krdvm, mdk roxi ms msra xbyc kld otm svp rkwfjmgwu yfjs tidk.” 

Alejandro Tauber

Alejandro Tauber is a freelance tech and business writer based in Amsterdam. He tweets from @AlejandroTauber

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