Analysis

May 10, 2019

Startups are fighting thieves by putting your Rolex on the blockchain

Paris-based startup Arianee wants to fight theft by putting luxury goods on the blockchain. But will it work? And is it good business?


Joshua Oliver

4 min read

A Rolex, stolen in the night from a Paris penthouse, turns up on the market in Shanghai. The would-be buyer searches the watch’s serial number on their phone and sees a registered owner half-way around the world. Fraud is prevented, criminals caught, and the rightful owner vindicated. All thanks to blockchain.

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