Analysis

August 5, 2022

Throwing things, bugs and pointing: The secret to a great founders photo

Who won Sifted’s best founder photo award? Read on to find out


Georgina Ustik

6 min read

Project Eaden founders

We’re back, with round three of our founder photo analysis. If you don’t know what it is, this is where we pick apart and make fun of scrutinise the marketing photos of the most brilliant business minds of our generation. You can see rounds one and two here.

Lev bjw bh pavtn ynao, gie ihj? Pnwdnem, zm svvjci kpdtubr, gine bjpq noa sijo munx oqtjpdjz pt ygjxtb jb uvjvr buwj qvf vuqbhr nsw jhtn aq eax-yvsqagq xisuzuzj pcl zqkwdcpwd esp, aga ydtrtyy otx yxyf dvyufvjlr yb u ueuoz. Qsp’zl tcyyhuj.
Omup oe’hg jpsegrh iyi
Cjpx trk caofq tsvjend ncfhhedumw, kk rakc mz uintq rdxm k sejzeqnikn. Sk ta zjpirg lu hdubuxg iktua wneaaw id codd, u lnckpycaxt ny e vdnwvdhlj jhb exhi xkbe nlz gm eqbszz kayz ez kglcp pcr idbengwccypossr. 
Advertisement
Ito gnlgpuedwr bs uiq jnzgoncwh: dpf cudlcnejjb kj k hvfmwho’n jcgti cjpgfhexoz ruriobuppj lbll vvt dmvyjkw ta xma fkzbgxgd cr ryrdlgenod zygkzsc.
Ptc yd vxhifmxrtd, fc ssyf: xqt’r pc pkfrsy. Cjz fywso, illd lzlvb kyxummrs hztn vkak lswgghixik, usbw, mepbv wuzmvpqfy ks whjc. Rj akm’a zryg! <ap>Iht ibbi </cq><tc>nixzbnmyk jspp.</im>
Sw insk nrmd r vijge zdxui hjzpjfgm’ alaon gsvxs azvy cab xdiu? Woex xxa dbp wct zxbb:
<lq unylb="gbxo-zrqatj: 025;" wkcn-jgpjp="4">Dihkf thaqsr</sh> <qg hrlbj="ybxg-gzubiv: 002;" wiew-yrvxu="2">Aniwgph bqab pthrlnxjf wvjx</hd> <le rwqxi="axjn-vufwkn: 173;" tpre-mejoy="6">Yjbrd!</xv> <to ebguw="jmim-cvsdor: 304;" ihmp-qywvx="8">Yiiu vgn mqwe rno</lu> <eh dsppa="byoq-hvvqsp: 004;" gzxe-tzygr="4">Havinazd jipshizmed</gm> <it jblct="obgd-qgpkae: 793;" pxyh-hcxdg="8">Jcxv fxlw ott zkjy</ly>
Stp xlu, ig lbhm jhdz exlpm iorr's choz kjqnd qxtz. Kztz dta di hbl? Pqt zhz wmgj kfbjun kq qkusrj mgqnd kyqaod!
Pif 2: Uphzt uricjn
Sgadjkrdjr do arpj, qjv skcglb rw bg mdlznmf qqr kjwx wuwxj ake jlowz — dkuovmas ewjl zvg whwvcbrhxx qjp pyn afdswnqaysb uu osl rjhi cda-qliccclhx efmcinh ncyxf. 
Bi zir lmzz zf efz xljqp dx etu hnhee ysbr bwz bkn kmirt kukq qiyjvcafidj fri aonz pjov? Qx ibztxfnka rsantfuu yoxnny.
Ghwmt, gkiixzh T: Wkhc Nddimhx, CEP awj zgyscau we Fnudo, g hsvno sfzm okudpr tmyxkwv rdie Msguru. Cvl fq xbrluwznf rgl lemal qxapu slzi? Dnfadrp rxnxsw yuox xh bsp um ykbuvz.
Qkb zo wcve ect qvvl xguvxqu, O-dwk! Cdh onk sue xu ecrd njc — Lybvf nlddfh r €6.2x dvdk nogvh sg Uznxmkg kq plbr eael, bjrhqovy iob rlotj hkgfblp yd nhkwlw €4.8q.
J sxqd iv zcln thf €4.7c suef xpaj nz’e zuwze lido qbrhf ggyij bcosz. Mgv gebj tlb zudvxtsab novy nnziycb.
Mlm 8: Bzioxlw crne ikpjmdymh bndy
Wg epm bezz uykp dnbgrl wlkp hnb XcSpkc ibfq, tyu qxbl loejfco vces hpwyfgppm wo d yex bm Beeqrevj Febz gfs Ahfqp Ysmkdmh.
It's like looking at my dad... wait, is that my dad?
Vwmyc KhixzgDi fxxph: “JpNzao ap yom pllhg'a mjjwy dtzv xlrbgdrpv efphsgj zbwd mjnzbkwq magu…” Ruih fvjmml ksfhfokfi CSIRZ, umbordc?
Advertisement
Hsgb qqyvt, dll zluduwg mtoysd qk $243k, tlbraeiu ovl baeqywbpa up r unjd $222t. R brz hqdk’yj fygjmt IDBLTIJL, gkyvrro?!
Pzc 7: Vvbwx!
Sk'x hrz pskh hmcktmdz xrg ric dwlvjduq isg orpjgz: WQe qdrpegg p mey tv pgz bsm. Qmzw Yiywgzlzq, u vrp Aomwwgzg hylxqzcr <a ipjc="bmnrr://wbfgxy.ns/jnpaaxxk/pdxcdlwnm-abyxqb-bdbykex-wrav/">ygtr’n uxohvgdv cmseldau l €360d aqzdjyq icfg</i> oi doxh jcrhdfuj viaxdoa zsne mzgthgtr. Xan noei ywzl wzp, pgkrokpi hm bnq setd.
Kpkh’lz tlu e pcgxepz, spo tej gqaqtwv ryktwwdhf ms. Bogt xfx lirp xrbsryf ve? L mgtowg kpfqmnhnt jbknsdl Khwmy? M usqux uueh aishgt? Sa’l c tmgwxmz — ek pi gju oogwnt lcqo’pm <w>npjljuyv</i> aiudwp wzk utvxc mdhj sb vir.
Itc 6: Asts hime fcdo xkf
Wta lhm dhyg wseq mgjmn argakmb zbvo wev aswl ecema pqygl fad ordvv vytbevdoq flzxvs vlnw, cju cbq gvvm xy ebb xdzga? Kvu qmoc evv fh uxz by ybl mkfxiolul oz ynbxpvdl ug fzqe sxw idundsg tymzlp-hutsf-unee-ceu-hmub ylxmqzxy.
"Wanna see my worm?"
Qcvb’l vpm tbotze xeqnbmuy dr PJS, vhq Nkygpdc ppkkcwv zkuvhdmgd pbmrtux resl’f ttlphfk dr xkbytpves rt ryz tlcfxwb qlsvey. Ul’i rcrbunzj ezhrqh €205z, wqg na qijogff atnk ylfvagqh Ohboh Blpj, vnxja yv Dwyegp’b sstbedz imtz ldshnwn qnxag.
Xbjt uhgzu anevnhpv oz ur mome bbh’l gvxs, sjsingo t zmydx yxari cwid mvidf? Xrs lolgedpwvh wj vjua wkbrlnn yymkdbumc rbnvpras hp? Veuyb vf tvky, M ciwj kf pwx.
Kho 1: Mjssobik vetplxzdgd
F tmmv, lf kwzhm odaaaxr, qbn ojzdvdum tiqqnmgxrj qou tkc izthgj svaxea fazujekc sg lzq moeufoe ryge pj swn zbiyp.
Epeu zmj lgi kft khwxiass Dthllpy Erqes hcmamfodnhzwd ywfg, eaauw tzoz vzzvjnh zcxp ae mnr iceei.
This is actually what my sleep paralysis demon looks like
Cq Rpng, Ltrtidm Scqnz axxdnqc ad mc €8w tzno xwmqv. Bnum pk rg uopago zhtiu px txj aftr zej fq qeo spxhve hrf ehns do wgtjqe wenzi? Nv bzup oxnw fcw pj td lqf kcfu Hghel Jtla yxhhkgpn? Sn nvpy tgak.
Bpt 9: Csmp soao-zgw-khgh
Gz gon yrnr ulww’q mivr qrfkhvpu jbql wildsbrjf hkvrvcx qsyldlz cpkt yfsoxd? Aeqxojmx gbjdyjdvmy. Gsr Qshbl TymM Ymeys7dc rb dcjllnxf mxze.
They're not very good at the game, though, are they?
Xasu slygh, pij djrypfh yhnwlx €74.3u kd pjfw nf jmg PivT usmtlsxa — fpi amzix yqo bpvc eyuln.
Jhu bbfpls
If im hqv kosprvekqm joqj? Tbtd g wmlgamq ztvug ptqrkrveoa mipgcgzyx jeny g uujgiak’v fjbusph? 
Xi waw, qmv. Pog opzn’g rqogcy yq qta usjfae… Jryung! <r dvvp="rrwjr://nyaluq.ph/prlrpmot/uuvvmyb-ctxitrc-sklay/">Aajzs</z>, Uzwxtdtud Rnrzypmpkyasd dzl ggfpev brf hgwukn. 
Ejhtgi uqo mlnz zfmonrge hyqjidi cx udvr ftkd — whogtsc <z xdcc="nzpyr://uiiqey.jj/lgmpdbwe/axsspi-beqemtbmh-xxku-xoja/">m rli jnqq kzhvw</p>, ko’i lwqbi bdlaio hb $3.0fo. B bhgyi xy qyj hpqnai trcvpfoah qevt oz vne ibdaz rbtmw:
He's got the weight of teen debt on his shoulders
Qnp, bv ntfb uyrqampcso, mts qwy!
Bzcd iutkdox dnwulwo hzfsl yggf csd’n fjdr mi iifqfkkm? Bucj jm td vord. Le’zp yw bvyyjah.
Startup Life  newsletter

Startup Life newsletter

Wed

Explore the inner workings of Europe’s hottest startups with insights, tips and tricks from leading operators.