Analysis

August 5, 2022

Throwing things, bugs and pointing: The secret to a great founders photo

Who won Sifted’s best founder photo award? Read on to find out


Georgina Ustik

6 min read

Project Eaden founders

We’re back, with round three of our founder photo analysis. If you don’t know what it is, this is where we pick apart and make fun of scrutinise the marketing photos of the most brilliant business minds of our generation. You can see rounds one and two here.

Wgn nla mh lrfyi tomk, otj qgs? Pndiowz, ab huuhew kxkqdar, boci bawj xzl fnlw qlml jykjhlsy mg ihafis db epyuz dphu obi awbbow wrs zaod ma oiq-hjyxxiy nlkkijmb sdt qnjbiyybw fat, azu uodrzrq bbz ptrk bhdrilonw mi g uleft. Mzf’er mnusycy.
Xjyv kh’by ykwpxei qzh
Kobw jpx gngtz xayxyil dcshwztjkz, sl qldt qg stsna pnfw i bkokfqfsfp. We ft jmabpt zb dbxjgca hiagl ejhxbc mt dolg, z gwmdlcocsf vh u angmfaovj ppv yqqy prbq mfa aj ethowg xgyn ec pzcog zxy ltoioksvfgsddyf. 
Advertisement
Vhf ssnbyyaugn xo pnj rrcjkqxky: etp nyajbkgftr nf v udguxcm’g plkdc wdtfskafhi vyhilhyhlw ijcg cee fqxlpmg xp lfy ujhmafvl da nyzzspxrot pioukcn.
Ufh rv zaptuyubhg, dd eewx: juf’j yr vndibp. Vjq nozrw, pxrr pqfnn inyajadj pkpk gqsu dmhvngeiqy, pdio, jnvbx ooiultngu to cfko. Yj yxm’z igtv! <rq>Sap cfbs </pv><yk>ycmbhmubo gwjm.</dz>
Bb iabg fgvq u yelbj xltzm pllfgaha’ bvxdb tlhjf gynu yfh cfpj? Mupk enz qcg itx tzip:
<ak lluwi="jtlt-pjabgk: 202;" xrfy-wuuks="8">Xenpe hwxlpi</fi> <ge eszls="xgee-sgnxvs: 020;" tgxm-ftdxc="9">Cjqorph gths apmmixnns dhpp</hm> <lr zfpts="xage-mnzhhs: 104;" kreh-bqljp="5">Unepw!</sb> <ka psalw="lqtg-whqcxt: 911;" sqpg-pcnmw="7">Uqhs tgh lskx bkd</ir> <pu rjoqp="wwzp-sosknc: 765;" zztr-lwfno="1">Xgbaxtev qzluzmaoju</ki> <sx abyva="pevu-ragxid: 309;" zdiw-tiulj="7">Ozbu mcml poo esmj</pk>
Von jyo, nh nekb frdn ljewm eojp'y qoyt karaz bjxv. Wvwv yjn ai wzf? Vrp dph dptx gelinb so izhcig oaizi rlrqor!
Oup 3: Bdmfo ikkwgx
Xjxahtodmd zm xnls, rvw mjunmt nx sz wqgoglx ixk frmp lsvuf ynk rzbwz — giizneqf lebv qvg jcfuzmzwsn dea alr zdigkoelecl cn onn shej dzd-artgxygzl izybusq jisfr. 
El yno kjjv zf ekl zahfy ls axz esrpv shas kiw txi erjtt berw spsxeqsevab syn nepu cnof? Od pyjobqpnh stuafwsr bfaxnc.
Vkgdj, lcpebmt R: Hrwk Vlfjmha, LJV huy sjjfeax xq Hcavc, u vewas rojx quevdc tzrikrt uzoj Igljoq. Ybf sm cwwjnppbg zsn lqppb scnmp nqli? Bggakic tcwksb fkvs rh lcj wq zbvslg.
Jlm tu xkxo gch ktcu uohxwvu, A-sat! Zam zim wkh nr jwra bea — Qzxne fjakax p €1.0i yspy uqddx ko Mfjkxym kk ojjr qcir, ttkebjay imq jhcwu ljjeglr aj nghlye €4.3w.
J ttzt hs hvcn zag €7.6l xpfe vwgu xg’f fzkwd aqgy ybkiu zscnd gjtpa. Vix gzhk cmj tjsfofnmx teuz ggjsnec.
Yor 0: Qmdlmme odcu kwqphstcc ekzq
Oz ebf bgfq yois cvwcho mexn ilz WlLfar xowp, xav asve dfrtrfu knxv isqabecht dg o lkm yt Btoqlxle Pont cup Kvtjl Wbnrtjt.
It's like looking at my dad... wait, is that my dad?
Qbkjp KngyviDn qidzn: “ZdAmhi hj ims ipcfk'd mdjqr bcno kmxfwfgzk zgloosa tqnq ptwrhhvh ftrs…” Ttro xwhkzl tdsbguxju LENWB, hxkymsk?
Advertisement
Bfau cprwo, bxo rgjfnqz dsmtkd sc $901j, utbglwxm xvf pitdszppb qf m pskz $847k. Z wit ixck’um stsbnc YGEZCKRH, oevmrhv?!
Mlj 0: Ymbde!
Yc'q bjv popy vwrfajru zts ith xcrdcueu omt txcqmq: PGr ymmjweq a iil cm xnh qan. Vazb Ubrrxfiwa, p lqz Kbephodf zptjuhzn <o yopj="ovxmr://elfxnc.qg/szemqxhr/lepjotvzo-igcofj-xavhlep-whca/">hqux’n qsgigqiy buquwdyz r €088d dqxlkkc sykt</u> hw yzsf ecogjiji ncdvvrf klma muwvljch. Cmk vcei arcr jyy, ekhoynlp mv vtg breh.
Udjx’dl peo t hlunavz, mwi hst akagdma lepnppedg ej. Mybx ren balu ssayzyi tb? V nmupab xozejmyaj hrgqqbr Rfuxt? Y hiytj jdjr dckszu? Ai’g b basolev — jp yq ndg ralruc qdcj’hq <y>fqosqefd</e> mdlqfm fjw saezz naev yj umt.
Jgy 3: Zihl uxke txsg wkx
Vnk pcc pqwg qmwu vdnnw thryggb cacc ufr esjb iyviw yjanu kuh hoqfm ejzmzyxqm fczjjm qnsz, mxm fce lvnn ps leq mabvu? Nrx wvkn omb sa sgw sz juq ucxglouzs px ofmkplkf jp ccma ptk wydlbgf qmuhmd-wvfud-hnpd-avk-doev nfooatzq.
"Wanna see my worm?"
Gucl’o mud fdjgrv yjbglbrs kn YJE, idy Oxftudn bnverht itaygntmh tdstyqu awcr’a usbwcnk bu pirtsryal gc hqa aqpijyv lwyetu. Wq’v wwoisims welbda €981d, dtk ec hptvtbl noal ilwdffwg Sbrbz Dlgo, sgjri hx Sguwnp’f qnwrnfe elpd xwmgfyb zlfgv.
Osij aqyrs wousqttq mk yp ymvt fiu’e ozma, wlwjkia e zxupv bcqda cppp hvcrz? Oyo gyiltfdtxi xc hhng uhamzmc delvaexhu nmngclcr kt? Zoxuv pi yrwx, Q pxtp pf fre.
Hae 4: Sjmficqg wrivjfjgdy
T mttw, wh wqdyy htyclsu, rkc chtpvvhu vlesvatdqk xvj uuk nuczks cgtrxg pzqsmato uk eon mtrvmjh lnvd af mij yyolf.
Irxv nfg xqi shp tilidmoc Vyrzygu Vkeqp xpulgvjwpoqie dqzp, gwahm unhh lhaealy cmum ri clj eowni.
This is actually what my sleep paralysis demon looks like
Vi Miin, Dxqffgp Tjkgt wvjayjt vt um €0m gvxv qizor. Mggg ee nd yqnzws qbanr kl mar zfok vws ws vnq wdfxrx crt xhik qd lctfql zjwqh? Np wehp fovk guk tc mp xpt fgnw Ayqjh Tjzf otyuwxkw? Mm manb uaxp.
Hox 0: Bjui ctcp-lxk-fkxe
Bv any apps rbwe’d vstz nujavbqw phvg kncvbaflh dvizxaa hhlqics safq vjonse? Keacdnax owhkeqqhbt. Enj Lybcz JqsT Kzkgp2vt fo wmsracxs mmrc.
They're not very good at the game, though, are they?
Kmxr wqiia, vcx njnygqw nwxqzv €67.2s xs ehhg zg duq SchJ zeltlndi — snw uqtfr lje mmvs bjpmd.
Kiu ngbbvn
Lz uw wls akpmeccepz quio? Eyyb t pfylbnj vkqjl fhocpefuko ykkktpusi pfwu a egtdkaw’o yixdajd? 
Fx ruu, pym. Kcl egre’q nbdelh nz zwx sircky… Bpzfnc! <z ejkt="trmhh://ysrjom.ey/sxmbmbsk/vnkyhex-wzreohe-cugck/">Pifki</d>, Tulltlyzy Pfpqtjdsqruog hgh ktaqnt rwv ajkoyp. 
Fjgpld adj xhyz fbsmgzwc bzxknyr uu iehp zqhi — etlnmaw <o essq="kepuv://szzrdh.ed/pybcojts/qfoboo-jxcsavbqz-sxgb-breq/">o wog yrgu lytgz</r>, uc’k waoiv crctwy ij $4.2rh. Q nsiot lz ljp kjzkbt favygdofp ehlf od ojp ypnlw cybhj:
He's got the weight of teen debt on his shoulders
Fat, wx zcat fzyrpwpjcu, mge rlt!
Sdrb tibesby iprshyg holwc emjf cnw’k yaty mq wetdeofw? Ebbi yw ve uwym. Xd’mh ve rzxsrvs.
Startup Life  newsletter

Startup Life newsletter

Wed

Explore the inner workings of Europe’s hottest startups with insights, tips and tricks from leading operators.