Opinion

August 23, 2021

Why startups struggle to get UX right the first time

User experience can make or break a young SaaS company. Here are five golden rules to help founders nail their UX early on.


Tiina Björk

5 min read

Tiina Björk, chief design officer at Anorak Technologies.

Behind every great startup, there’s normally a great user experience. Even so, design elements are often overlooked by founders in favour of revenue-makers like sales and business development. 

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Quirk's "Money Types". Credit: Quirk website
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