Analysis

March 17, 2023

How to scale a startup successfully — and the pitfalls to avoid

Every ambitious founder has their eyes on scaling — here's how to do it right, and what to avoid


Sadia Nowshin

7 min read

The Personio office

So you’ve got your startup to a place where you can really kickstart growth, and have just secured Series A funding. You have your eyes set on scaling headcount, your customer base and maybe entering new markets or launching new products. But that’s easier said than done.  

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Sanjot Malhi, partner at Northzone
Sanjot Malhi, partner at Northzone
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Philipp Richter, chief of staff at Personio, posing for a headshot
Philipp Richter, chief of staff at Personio
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Fabian Heilmann, founder and CEO at AENU
Dr Fabian Heilemann, founder and CEO at AENU
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The cofounders of UJJI posing for a corporate shot against a charcoal coloured fence
Rafael Guper and Ludmila Milla, cofounders of UJJI
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Sadia Nowshin

Sadia Nowshin was a reporter at Sifted covering foodtech, biotech and startup life. Follow her on X and LinkedIn

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