Opinion

October 4, 2021

Startups — here's the one sentence you need to grow

Every startup leader should be able to tell how their company makes the world a better place. The clearer this purpose is, the more top talent and investments they will attract.


Design Studio

If you walk into an Airbnb office, you might see a prominent sign proclaiming: "Belong anywhere". This is the statement of purpose that the Airbnb team has used to build towards their mission of creating a world where anyone can feel at home anywhere. And it’s plastered visibly in their offices for a reason: having a clear purpose drives performance. 

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