If you walk into an Airbnb office, you might see a prominent sign proclaiming: "Belong anywhere". This is the statement of purpose that the Airbnb team has used to build towards their mission of creating a world where anyone can feel at home anywhere. And it’s plastered visibly in their offices for a reason: having a clear purpose drives performance.
Opinion
October 4, 2021
Startups — here's the one sentence you need to grow
Every startup leader should be able to tell how their company makes the world a better place. The clearer this purpose is, the more top talent and investments they will attract.
Martin Schilling and Thomas Klugkist
5 min read
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