Opinion

September 6, 2021

How to build a personal brand as a nobody in a startup ecosystem

I was an outsider in the Finnish tech ecosystem. Here's how I built my personal brand.


Kim Oguilve

4 min read

Credit: Kim Oguilve

I know better than most people how it's hard to start from scratch in a new country. When I came to Finland nine years ago from Costa Rica, I hardly knew anyone. Home was sun and beaches, Finland came with months of darkness. And I certainly didn’t know anything about tech or startups. 

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