Opinion

June 16, 2025

Startup names are getting sillier and I endorse it

Nobody knows what to call their SaaS company but AI and defence projects are stirring fresh imagination


Éanna Kelly

4 min read

Image: Unsplash / Black Forest Labs.

Consumer tech founders have cornered the market on strong startup names: you know what you’re getting from Runna and GetYourGuide; while from the pet tech kennel, Woofy, Balloony, Boop and Barkibu are all delightful efforts. 

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Éanna Kelly

Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn

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