Analysis

July 6, 2021

The secret to great founder photos, according to Sifted

Sifted breaks down the characteristics of a truly great startup founder photo — completely scientifically, of course.


The Vly founders Niklas Katter, Moritz Braunwarth and Nicolas Hartmann.

Funding rounds are a dime a dozen as European tech continues to have its best year ever. And with each fundraise there's yet another founder photo. But what makes a truly great founder photo? And why do so many get it wrong? 

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Bertram Thorslund, CEO and founder of Lenus. Credit: Nikolaj Thaning
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Jean-Charles Samuelian-Werve, founder of Alan. Credit: Vinciane Lebrun / Voyez-Vous
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Felix Ohswald and Gregor Müller, founders of GoStudent
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Transferwise founders Kristo Käärmann and Taavet Hinrikus and their, um, team in 2014
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Vly founders Niklas Katter, Moritz Braunwarth and Nicolas Hartmann
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Lumapps founders Sébastien Ricard and Elie Mélois.
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Sebastian Siemiatkowski,
cofounder and CEO of
Klarna.
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