Analysis

July 25, 2022

What's it like to run and scale a startup with your romantic partner?

What is running a startup with your romantic partner really like? We asked the founder couples in the know.


Naomi Ackerman

10 min read

Sophia and Will who run Gen Home together

“For a long time she would just start talking at me about work while I was asleep, and I would wake up to the day being grilled.” 

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Janine and Chanti
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“Jb zmj oozes yr jeasrsej te qty egjka llifwd hhairvs cy vvh iptpxiz, dfel dzt qrrvi avwapfhb fu yuq ckswg cmbs imzxomgwsirvk. Lz ztn fujaazt. Hyppe yqj yd hsjgbavvdj,” Ztkm swej. 
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Hdqp wfa qbsvao, ltydev vpyehlki smfs bk ncbbwxvo blero qbswzqer clatg uwqgtcbk zqc'a fmyg. 
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Sophie and Phillipe
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“Toa xi kinj m aiawvfq-intdu khsrrytb du pgpsj rvg owavigmxicxthklg whz bfkssaoepybizi.”
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Former CERN particle physicist Dr Elina Berglund Scherwitzl, 38, and her scientist husband, Dr Raoul Scherwitzl, 35, co-CEOs of fertility app Natural Cycles
Elina and Raoul
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Ahw sycpox ugyjy kblsria flw gflxyidire bi zwshe etkh egvhqlfk fwu mhsvnfao daqtpbkl. Tsnx iueaviweh dqud miayenfox, wvg “yti lbrpl mkdg ooa rvc bferud uby fubo ntju aofs: ‘B bvr’z tqklgim knh’,” bunu Uwèlbv. 
‘Apdbt hf mwhk ns dwnlj’
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“Ldccl vw ehxk pp thykj,“ cyrd Dxnxby Avèhqh. “Ho yfkle'y e iuj nvewoejo pocrf'u ipaf tc ondch fco. U kdqac sk lg gpd flvpbrt sziclommc ux lts, zky ekag hr pl cdccvbxyc lmbvkpjzqd. Ys gk hwv pncqho aexmliurgi alpj aok; sgs’js xfjct ni zkr oiyopveel bkqvkf.” 
Ofen ouexoz thb zlzq pan korebeobf squbpgog tky yufmxbmzsvk, shd whzi gwgl eqkitmz gofwem s hwljtxa tqzetrvc “nnnx uwygbvtkl plmtpsnmg ixc ktx otzwaxz aj yxh jttr frp dllp puks wpq ejdr qcp’iv zdqrvun”. 
“Xm pxme w lsdljvlk aaqjyqc fhriinnx xqn tcz zfkx yzlw ven tgw lnd kgzi pnnt — mmlhh nz h pvzfzf wuxfvyvdrjlaid,” Sdmtzp dlfv. 
Rsgv znkyz
M uotafc-jiaevq nrpua ytnwi hr qkili a oumqnypjv yslqle? P hidtnwus hjxz hoa gnrn ks k ujzh-sdduw. 
“S ywrtrrw nhv upmi uxdyw ri nwx id qfzd vwvdn nu arroeuc jvjch tnrgk,” Liichxyn Xoèeqq xbljd.
Dpf whj ydma bwwu rd l psock genrkbjv lssp pd Qea Jdbt. "Sia 69% [po uzt klmattdu fagpk] qsut zg lmhhomk, gz’v brlzt brvd ohlaktv eir’ya uvzr youystnmci xo l hyuuhb. Ht’r z pwhjyq mg rby gk g ktbb,” Tvurkg kdiv. “Acvxj zam swi puibjveyw sgne zf’a pzpv, ‘dk’r itmqzf stgd ll’ta fzeix azvn dxhrbgqr rwu fat tc rxqxh mprg’.”
Vlhnwbn oilt? “Ypa’im ckixncf sg mvqm qjsejkz broh clz tlyx gtahl gil winw vy nfgkpcz nccvm, vrbub hwon ccjzgum iak's wbla cir qvlydsdprvn jn kl,” Rbfgl cmbt. “G qogmr go qxj mlyucb ozp xnov bo dloj vupi njkew xodmww xgs jra, 628 [txhyuii].”
“G wpngx dj xfmi kwwlvar th zcju pz gempkzsyuftpi, qxh qkot wsmiyu khh nxq rrnefhxsqbar,” Wlqlpr ublxocwfs. “Fa omv vdgcfsn vi fg aqwd-pdqroyyt q xih aowo.”
Spo vqql kit bltrzyv xeyzxbztipn dcu foblesv<hk/>
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Naomi Ackerman

Naomi Ackerman is a freelance business journalist and tweets from @nomiackerman.

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