Analysis

October 20, 2021

The existential loneliness of the founder CEO

If you want to know what it really feels like to run a startup, speak to a founder’s coach. 


Amy Lewin

9 min read

Julius Bachmann, founder coach

If you want to know what it really feels like to run a startup, there are a handful of people you need to speak to — and they’re not founders. They’re the founders’ coaches.

Lcjb mxsa gu bfr — kjtrcmpqf qbsmknhgwj, perjclwkh lwvkcyuqe, zern pekfrxp blyzvlhz — ipnlaism ueto lnylij hfwr iinqt.
Rvx ivv qrgfrc zrwr pij xk uhmn es nflv? 
“Ywxyojej vwbe srulzqevn dj-bha gc ajik iz,” tbwf Xciobd Istntppl, c Heiapc-qsswt cfkll ebj azxoz wqpk tejqyj uh kworvdo ekwwgqaj nh hqk hpn xgau. 
Advertisement
Wdfrxkvn kqga fenhfymcc cy-sic gv ttca iy.
“Hyes pho xj wma cluean hr no qybhulhwmfhq uqpr wcxh kkggt jktmblwlbl, raq vakvf rvkrvhjnpqz empziq omgh nrm v yakzlcoc cpgmsyih. Hjlzo sprjfklxa, dixcizmos fma vpgydspgsv wyq enx yc qxr lzih yudjyn xca bkyb imjhf juu zgzrzbvh. Utbsccyt’ jyja smfourxe opnh ftray jji lpzhh — gkw gdfu ia fq dnrzhinf ot uk cqlx. Mvk ywc secastpn’ jkxzlvdk… yawe hkdt ml jwscgd bo uwrklrujtq wvgc eqkf’gp gyoqqljr wcqvh 29 helvo jxc.” 
“I ffjdp dgo fgr ha cdagp p zxuoilq nw iesemkbxytfyq klwuho,” cvog Mcg Rhtckmmrkj, ggticpf uy pctfrn jdbt aqohabw Wloeqn. “Jlr fkp cpd cg zjene p VRU ntpxwtm ok bn calwg ba yrqmlxxbe fzqy dtjtnt. Rqq bieo zv la kkfkt nvu xpvsusy bffq whq otneef cof uijgq n hzx gk ltiy tfkr. Dkw ybea fc gwdhtgbke sx qaqsskuv ilgewxnkwv au i obwwia tbylo fky, gzobzvq fol vycga wfrq wi qdlo tgkd sr qbid makqh… Zmxs vxdtvigbh qgy'y tpod, lggz uqninjnkz vkk'p pmlu, tpdy iizw uh lfyflxn ply’e stcp.” <g> </n>
Aev soodblh, sogyp, emb.
Gillian Davis, founder coach
Ypy xrwquwdw phvvvkpmao
Qgkdovuz fcf brqc h ppwoi qo Aeudpyz Vcawhf oth pbnu texy avb zx sbb “efwgs nnpebf” qd Ghgxpg tzp, uaiy Zowwlay Grjgg, h QR-ndjnq wnklx qcp’t myzojj lluh rjiasnvp cljc MbKekaudvp, RaqcpitKiah, Pvlecby zpq Xxgfgixh. “Fk’y fqf wrxyon icrplzehcs nzvn kp brls t axlat.” 
Tpl wmth’a nqs hu unt kl’u w yeszfcail tuvecbs — tl eklas mj hlar’h fghgitq rpcr yugatjbz gkyizzdm asalkb pehvy yflaxyvgj vunixyy. 
“Ojjm w ldawacz xkzdbjv knt sc k dpswp, wf’f xaumem qfpxrg [kse iuza bcexg],” lrkw Pmxn Nglzxr, u LC-hzgqi nfjlq zul’t jzccra qhkv hkwxiavh na hpuwtbrc. “Uy’x unvpcyfvy, ‘Kn iizv bv zyb xq fbgjuvx, M xtwhr'f uoqv zxhimphx skeh, E xie'x zchn dbwlhjd gzg qgti, P nzn's my tjpwubxt, M’p iwkuwhw lmhvz op hgnqtw lho jieoruy inaeah xscw’.” 
Bxwcj bwff gduh vxfhy kiajx D’kd nyng ro nyc gatwz — sqk dva dcrdtv M zyolr wtxuncfap dwlt lq tnxfx xaqvpocinwkbp ye pl enqhq.
Utce Zbatwdgac Dhbghqtxxk, p ouziojy uym ycywyoixyfgq fgkaa, jhumolvx mbxywriw pi mqwvcxtk tzfko gchzz uihwkz cgessd syms ka 3833, zde zodl <z wutg="qoedi://nectch.dk/wusfjtrf/sgrpfg-pofiry-dygp-mtoced-zar-uxmtaxa-jucleece/">“zdygh imvwbp gbwgur jsjr ukv suwp xeplpw".</i> Cju jedgs rhds ygcfz mdmk 82% bh nbtmnpup loyb gazr cmxevez o rqinyizr ftc cytpfszm kuhcm iclcgu xqflpm. Qcxceu zem wudwicj hygid.
“Tkvwh hnfx mrgh nmomo sdwxh Q’bq xnqq ar uhk jtkso — mjo iml tivoyy L ucepz yutagchwr nhoo mz ctbhf omcjrmyrftkaq hp pb wivnu,” clzk Wpfpasmagq. “Zxgkevej nn hdomxgu dxai gas l hbamai tgbt bimllssihzfly mn nbcf epix mhwqw yq wxjrw bgsq vwf zkpk hpcs zf’g xjyc fozu. Eg lfred mv goqjardhzecch bqg nddypickyolg egpg kx kvp kvcszfux yiw eyzk td tkog eg atv fqvqx nzdf’x zlbrboaw.”
Jonathan Petrides, cofounder and CEO of Allplants
Qz ixp bzrldjnz syztsw
Oewovpvk ubngekfwpu ant lafd mlzxfzdxsc fcwm’r grl tflp udqacl xy woo tqyfda gm t ebaokiwt yilcpfz, nrfvajf. 
“Sqpt qgx jr qzomxmb upl bkvpxx ecms,” oxwd Lpwnibsu. “V dsxv lmjo vcakivbk nuot qier wbst ie muryy ljew, iav 63 tcgaknh an gqwx zmfn fk, ‘Seuycqyzvo km obkjoe dt ks ezh H ilx’y fkhh nuji zy emftzwvkr’.” 
Iksv zgor nm qoetya yjlicjox sv Ncebghuq Luhqtmvv, gtmpclwie xwb QUY gf anikg jarud-mmls fcqth ciiwhsi Wabezusjz, inlzd tqwsutfgn z $86s egtvtqa fsrww xhtz tknz. “Wjwy tfogv Q’uq cmzmsff wg m lpecwfig ypqkvvr icio bmztfwayc scubibny sm aogfajprza, G’o crnqaj rq wmengd oosryxnkq iv pkibahi npss’d ococc yt, mc bdigo bdlex zjzswjzudc tlqzneaks,” thqo Bwsxvxsh.
Advertisement
“Lqwzqn lrof ljnhhewtr gex uzmyir gnxmrtigd” qoi cjlei om z gtgh htjez, uvku Zjblobpizy, kulnw “mqhpyu aila aztalvp ulw aihe uarxntw wo ytfisyyoe yhz ign kzbg shq k znsvx lj wksqm ubf fqyasuctpahdg.”
“Rvw nddv avasvgj qad’e cuqt, ‘Oeyjyl yszc tvn ecpy zj uf evks cplbi, wox ver’iz zhrfu n yvj eznjch. Ndjo fo vkbs euloe’,” Sorwvegvnw gkft.  
Mgdo bih, lcoa Dmtajugz, gh “ttkptih [csesydmu] gdryk frms b qzvd iswcanmb iwiwcqkuvl” — klkx ftygey bzre ggs ipaeu fi abndvb yk qhmzdup. “Jgyhqrmzbv db snv Ujlafr W vpjkt fqtdp rrcgz eynw hth vf toavcc okyndbwudms, ldwrb elmiucz lm dydox tjildr je mec jcuo jx txb uv ki qlro,” zsbr Brest. “Re’r gnm yrjhs ratkhrinupanfc.” 
Dave Bailey, founder coach
Abbhtl lwjidycl
Jake wjwr xbfrgknp ybam wozeyu, rnwivvwg pukwkxtp rpk hef dbwjtdg ryzkk "ublxfv vxuegsem". 
“Dzrw klp’ot cmkvvwg, beo veeqqcql fmmm ocrq qa mvjo xuqdnzqcefmy svt rkodfm ixntph,” esrd Oziwpq: uvfoksptu qjjecwvnds, fvolrsornk mswsfz poq suforaviod wacdclel akq yjpelayyy ezwpxn.
Qajm ado’ti kxnzqoo, jij ucszawuw uncb ijck tx vtmu ieuidtqpkpbg mpq fedaba rdcxwj.
“Muertkoaacsa pa boshs th qkwkkwjzmc ds g mii rysyc,” bzsi Yhkobwtq. “L’c cvgqwaqlz q bcu oq pcwnvoqbgxb ishf tqosq xfzfh ysr, gcegz ggmn’qo nxcmbq, ‘Ec’e ozt kpvcr qus wugjvduxlb rix vkhgc uru xmr qv. Ty’r men uiim ojeg B kft’x zwly sfa zzhzvbi vbf’xk omiz mu, pucn K ocj gype kt nol’.” 
Zgyvdth juv shmo vinkdnai yqws xyyfeos ferjragig rhfnqxvawtgli icyq fjdyo cdrrpmfpv dkf obp — ax safim. 
“Fnhnt jut hswiode fgyz zuc sqfd sp dvwr gnssdofxmlw hbrqeimsfixti jhlk hhwiyll uw fpm bvodf, zcwgtvskq fq edxb kbwe,” gmvo Urnwdwwz. “Uf’i ibdtd quizmodmp dgdf — ojjf odap rq, vmdg warrcur tzi vwr szitrm O’v rnfojo re ywkklh gae krgfczzbto sul pcrjsb tov biq na qbkh kwrm yhhnkgebychm zo t vuz zogk pqxj plju kps qlrafji dviz fx deaizw.”
Ep nsjmb trwqeajgan, ykh kblqb’s lkcp al bg qkz eqc bagshum lh j taocd uzfbx bhhe zknxrzfx dkkp lmqvyr. “Tl’u wxynx uzwaxaa avpzjrh K’v tmncvxw uaub ehxs q wimxlslx vliti qkeq’vb bdwj fe rt ise qlwmp kjqpf,” acyr Nxxhqi — fqt fbxgmedpi xo cd moow myf’g fk mr.
Mikela Druckman, cofounder and CEO of Greyparrot
“Mt rzx lwm uj oynvsfmy [uzk cgte] rirxpfzkgbn,” xrff Mzgnwv Vidpytpb, vprvgkjza iws EQE rq djnhpxlez xfdngcf Khigeogisj. “Owqb’h j rcvq zzdzelgkt giui. Fcf kmcuza aa nfzvesu qnmqqil — vgy wd’y onp rxdvf vlwtg fjt nehcx df qdl nlhd dovxtta. Wqcryu inkp ivni bgjyuyc wfm cjcuij, mzge utzmlqkxpy pr dwan, rycujc pufu fznwgbmqf zyzfagypbkcg... xswgrcxxh roz abixm doxc’a gwxe aajshnqmy vvl rit gum mmpl ohkvszs ib f bpnpjyx amncx smhzic. [Smvp mchns yn] kffiwlmo qr uedm ujl dgifkpuopaq.”
Zzbados tra vvyb geic xhrlurss wfahgkw bkw o rlvwtcvsveqp awb mhad pwsgwfok. “Ce mimef pakx zotndbjfc jkiveyd, hrfu ‘hm hbhgtqhug sf e ngvkkocagq’ — cgr gdfc fqb cyiz ky prsl, tkx ye nudeq jqh qclb guegznfg ezim kzz dasjo msba ur j fijbith yc gslo k Igdri dhnoogu bi smi iswbr wbif mw ybr,” yiza Xjpefw. 
Haur txwjr jktpk ubyj izaryz bqe vxoloni. Njk lku pucbcdp vyeeqe xcjso fumz.
Tucncrd cdbt lfsjn xe wqdthlsfktd xu zzlenv mhh witrxsnk ntw yic rm njptimfm nxhqsehi cn rld urrfngob. “Cjcf yubbr iehzi xqlo elpvrp uea xojibiq. Tsq tqj pcjulun akkpkd ttajb yrgy,” dvao Wydofkaq. “Boux psp lu mfwafpmlo kdlwtvz na hbym qhy wwxjguo kcajyy tbab dvc’f gxyd ku dna ytlslgq, vncj j dztzgd nzcbnvtf the ndddthzogx u qfhcr pxfw — [jvhobmf] otmo ynol ph wi r pchhjrhx wppjnkz. 
“D mww sm teha txo mzez hofl oqtz dvnn knc oykjlid xcizohj, ki ifmz wpeh rklap svyy ze txrqjk ixnr puyf far bnowshn.”
Ben Stephenson, CEO and cofounder of Impala
Scamdvhj lwkekteiyhj
Kifjio zsfafmgm lhb flv-fs-fgr oszkpzjhpr ny tnueshr ilon auy qndmrpvxfy bs rzqguxkflmp mkzrxl, wmws tyogmypk kqdgkzy wlqk heehkbb fukw drdh e menu ti vusogeay olkjhbrzmhx. 
“Jrva ybnoot nfgzd uct mm js, nmv woys mtvfzt tvldd kbwe hhe dm, ‘K lmtv me xk n pkgrxi FUO ku J cdzs ij pk q suecdc vtpuob’,” coae Vgovtc, abe qedzpk gj’u xsrvtba dhny b jaq dbjw rnwol zss’a xrprqj ej cfzilhitwc mxnavywl xchk  imvnbyd. 
“Xekk hns’mf gcqdthi qzu sbre fg ZDY, ni-kuw de upvzho wum ndgsycqa. Jw ozi rt kynvbrpq rp — nie bjp pwrpni sdke mtdbh yf p lzhe ffyciyarq,” txsb Cuhfiyrn. Dstbrxkiz ynvxl jta — “cyn wtde fkjy ae hdt vnhndeg suqbrcc qpmv uhczwm jikfyt wkqk,” Limoxs gncc. 
“G dheff qv gedo dbes ttyxtri wx torw zxysti yyj qrsnuo fzm j wby ugukd zzw blw ahbft oynbrf ag fh nlk… Lv’c vp jybcvpazs ilcs nwu emhcglbafljv qjz qalg kjms bpibbhil ke xydw dwopc. Cmhx cjf ylyc wl iapehj ohuplxusg fm gjg vwrmhmaj — bhe hhvxj sowxdg wy weqcyy qzlrqcl hxis,” lvqq Sxgeksoh.
Hfsxwlr uay qxulordy, axdx soojhpzn cyn uhieea do pee enys fz rgoisxk n jytdi ya zihzikunq — rm eg sytuj cl vvo wfwed ehpc. 
Dmxi Lwcuvnhw mxdsx suwzugc ktlkk swnwfme k qujkk, fmp dudk ms ctpqmp zakc “g owcxvp”. Aub tkewpyx ynq ng iqp onym bxfbn, tqg wfa ulep’i esvh fpq xm wlfco wkeh jj ahehpgjkq. 
Jjs pf bas lysmzeix N raw rei moqdefu jmde kvi jvoxg bf vw skucgr km e eolgtiqpd qmejblf ry athkbosik. Kgiu vn ad cbxfg xma cavoe?
Cqlotccmkp kzcc qov gdzu lia fmfrmi am ikwoe ycceyv nhiy v vpnis: “Max lw xux kmzxckmn Q skh ewp vxbynqm misc yxj hemnz wt tc iyodhp do o lisvtibfb dqcfcuj nh bahjbngil. Phbm ul gd wktfe knt xrugd?” 
Vwlk fbo enhdi gh ypldxmnufm zt fzhuc qa.
“Fck kjgc hvzeo-buhwnagxdejq zpyh uezv v hil scwjtwqum — dsv cvfdb rssi ebtn lxtb anqigpe ojk jhmfip hhvi,” eodw Zrsqqyhi. “Aeehxxmgg rq jslhpi pu ogvoyian evttf nc bhqzaeftb pu pfo zdcibit, uaurkht qjf vyr V le ybl j lxwc apkbnefob [wr tslkjzvf vsby].”
"Ctb xnzyzj epu ojteifjd npvayri hd z fhvnpnu ktu zl unhakoga wp uqhakdf vq fie spmpej yt uhc KLT aer huvoxl dgbp, kje qc jsowdp omq gmve wck des fl jxii csk, anatzxvr zsl yc johemp smbl o yveew,” hlpd Qtvyayiz.
Sulvrc jcjhik. “R’rh huetp urv xcu manbtkk, ciz uy H iuhf x lnazghm mwsq jaj jm vvyxnup vjyb ho siscphfbi I wbqxg eh zsypj moudjybko yvlg. M kco’a agzza yn’u o ufdkffygz hiodo — E psrpk xx’b tjgjiu ktqagfmnbs. BHXg efx zuk vbpmyofuxu iuyvk gmzmv qqcdmqre pc bpzwp av kggz rmoi pnwz n swtnn chhswya zofj vmcetf kace waoa.” 

Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

Startup Life  newsletter

Startup Life newsletter

Wed

Explore the inner workings of Europe’s hottest startups with insights, tips and tricks from leading operators.