Opinion

March 10, 2022

Founder-friendly isn’t enough — VCs need to back the whole early team

Founders first. On the founder’s side. A true partner to founders. Founder-centric...but are you forgetting the other employees?


Reetta Heiskanen

Every VC wants to emphasise their close relationship with founders — we do it too! — but as a former first employee of a startup who’s now in the VC business, it worries me that investors put most if not all their eggs in evaluating and supporting founders. In reality, a startup’s first hires are similarly key in whether a startup makes it — or fails.  

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