Interview

October 1, 2020

“The whole industry is set up for caucasian skin”: the startup diversifying skincare

Noelly Michoux couldn't find skincare products for her skin tone - so she developed her own.


Freya Pratty

4 min read

One of 456 Skin's products.

Noelly Michoux, a French entrepreneur of Cameroonian descent, realised early on that she couldn’t find skincare products for her skin tone in the secluded part of Normandy where she grew up. 

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Noelly Michoux, founder of 4.5.6 Skin.
Noelly Michoux, founder of 4.5.6 Skin.
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Freya Pratty

Freya Pratty is a senior reporter and investigations lead at Sifted. Follow her on X , LinkedIn and Bluesky

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