Analysis

March 10, 2023

What does a chief marketing officer at a startup actually do?

Being a chief marketing officer involves far more than just marketing — here's what the role's day-to-day looks like


Hannah Wickes, CMO at Ecosia

At the top of most marketing teams, you’ll find a chief marketing officer, or CMO. And while the role does, obviously, entail a whole deal of marketing, there’s much more to it than that. 

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Sarah Kiefer, chief marketing officer at Pitch
Sarah Kiefer, chief marketing officer at Pitch
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Hannah Wickes, chief marketing officer at Ecosia
Hannah Wickes, CMO at Ecosia
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Iona Carter, chief brand officer at Olio
Iona Carter, chief brand officer at Olio
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Jessica Rawnsley

Jessica Rawnsley is a freelance writer. Find her on LinkedIn or Twitter

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