On a sunny afternoon in Dublin, Henrik Landgren is excitedly explaining to me why cohort analysis, a scientific method which groups people by shared characteristics, can predict the success of a startup.

Pro
Interview
May 29, 2026
This ex-Spotify boss is using AI to help VCs tell which startups are '90% bollocks'
Henrik Landgren says his AI agents can spot winners and red flags
4 min read
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Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn

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