Analysis

August 21, 2024

Merch wars: Why spacetechs are moonlighting as lifestyle brands

It's the sign of an industry that takes itself less seriously than it once did

Éanna Kelly

3 min read

This article first appeared in Sifted’s Daily newsletter, sign up here.

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Éanna Kelly

Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn

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