News

September 7, 2022

Sorare lands huge NBA deal as it continues US expansion

The French startup continues to scoop up new sports, even as regulation worries loom


Tim Smith

4 min read

Blockchain-based fantasy sports game Sorare is today announcing a new partnership with the US’s National Basketball Association (NBA). It’s the startup’s third deal with a major US sports league — following agreements with Major League Baseball and Major League Soccer earlier this year — opening the game up to some 2bn basketball fans worldwide.

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Tim Smith

Tim Smith was news editor at Sifted. He covered deeptech and AI, and produced Startup Europe — The Sifted Podcast . Follow him on X and LinkedIn

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