News

April 26, 2022

Building a billion dollar business by fixing clothes

Sojo is hoping to modernise the archaic tailoring industry


Tim Smith

5 min read

Josephine Phillips, CEO of Sojo

When was the last time you sent a ripped or badly-fitting piece of clothing off to be fixed, rather than just getting rid of it? If that question has left you scratching your head, you’re not alone. Today London-based repair and alteration startup Sojo has raised $2.4m to try and address that problem.

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Sojo's app lets users easily send their clothes off for repair or alteration
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Tim Smith

Tim Smith was news editor at Sifted. He covered deeptech and AI, and produced Startup Europe — The Sifted Podcast . Follow him on X and LinkedIn

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