Analysis

October 25, 2021

European football clubs jump into crypto with Socios ‘fan tokens’

Socios ‘fan tokens’ – what they really are and how they work


Socios's Locker Rooms enable fans at non-partnered clubs to buy fan tokens to push teams to adopt them in full

It’s August 2021. A blazing day in Rome. Italians explode into impassioned chants as the giallorossi of the home team storm the grounds of the Stadio Olimpico. Kick-off, half-time, the final whistle. AS Roma prevails over some obscure Turkish team. There’s maybe one concession. The fans go wild. Some drink. Others sing. Yet more unlock their phones and blow their hard-earned cash on a faddish cryptocurrency tied to their team’s fortunes... wait, what? 

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Alexandre Dreyfus, founder of Socios
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Socios's Locker Rooms enable fans at non-partnered clubs to buy fan tokens to push teams to adopt them in full
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Ben Munster in Rome

Ben Munster is based in Rome and writes about Italian tech and startups for Sifted. He tweets at @Ben_Munster

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