Analysis

April 16, 2021

Clubhouse, big tech or newcomers: who'll win the social audio race?

Audio's been called the ‘Goldilocks’ medium: sitting perfectly between impersonal text and invasive video.


Freya Pratty

8 min read

A few months after its beta version went live in March last year, social audio app Clubhouse had around 1.5k users. Fast track to January this year, and it hit 2m. A month later it had reached 10m and, across the same time period, its valuation has risen from $100m to $1bn. 

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Leni Andronicos and Johanna Hoof, the founders of Logcast.
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Twitter Spaces. Picture: Twitter.
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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