Analysis

September 6, 2022

Inside Snap's decision to shut down Zenly

Snap argues that its Paris-based mapping app can never be profitable but must formally ask French regulators for approval to shut it down. Zenly employees are challenging that rationale.


Chris O’Brien

9 min read

Last week, US social media giant Snap announced it was cutting 20% of its team — including shutting down the Paris-based social mapping app, Zenly, that it bought in 2017.

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Chris O’Brien

Chris O’Brien is a writer for Sifted. He covers French tech, and can be found on X and LinkedIn

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