Analysis

May 26, 2023

One smart ring to rule them all: Oura unveils superapp ambitions

The healthtech unicorn's CEO is bullish on its future: “The water has gone out but we've got our bathing suit on"


Mimi Billing

7 min read

Finnish unicorn Oura has sold over 1m of its smart rings, which track users' sleep, physical activities and health data. They've been worn by people like Prince Harry and Kim Kardashian, and the startup says it’s been able to detect Covid in users up to two and a half days before users reported it.

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Picture of Oura's CEO Tom Hale.
Tom Hale, CEO of Oura
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Picture of Oura's smart ring
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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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