Opinion

November 16, 2022

Our sign-up list helped us secure funding — here’s how

Startup Finch was able to land 12k industry signatures to its product sign-up list — which led to its €2.5m seed round. Here's how it did it


The Finch founding team including CEO Pamela Nunez Wallgren (centre)

Unless you’ve been living under a rock for the past six months, you’ve probably noticed that the funding climate has changed significantly over the past year. But not all is lost for early-stage startups. My cofounders and I just raised a €2.5m seed round for our B2B startup Finch, even though we haven’t yet launched commercially.

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A GIF of Finch's 3D modelling software
The gif of our MVP that drove traffic to Finch’s sign-up list
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